GRAPHIT CONTENT CREATION PLATFORM

With the Graphit Content Creation Platform, you don’t make your content specifically for one channel. As the process is media-neutral you can eventually publish from a single source to all channels.

Graphit’s multichannel publishing solution allows brands, publishers and media companies to adopt a media-neutral content creation workflow, resulting in smart and efficient publishing on all channels. It also ensures fast and easy reuse of content across publications and brands, for the most efficient content distribution yet.

Media neutral content creation
The content creation platform supports a new way of working with media-neutral content creation, breaking down the silos between print and digital. A channel-neutral story is created in the editor with document structure automatically applied. Variants of the story can be created, adapted and placed automatically onto a print layout, or published on other digital channels with one click of the button.

INTEGRATION CMS, SOCIAL EN APPS
The platform allows you to publish directly on digital channels. Channel-specific matters such as URLs and SEO can, of course, also be added within the platform. Graphit offers plug-ins for Web CMS systems, social media and mobile apps.

WORKFLOW
The content creation and publishing process is supported by a workflow which enables all participants in the process to work together and to see & approve the status of articles or pages. It enables teams to work in a much smarter way while creating and publishing content.

INTEGRATED DIGITAL ASSET MANAGEMENT SOLUTION
The Graphit Content Creation Platform is fully integrated with an image database application so that image or video content can easily be added to articles, advertisements or brochures. Previously created content can also easily be reused.

WHAT DOES THIS MEAN FOR YOUR COMPANY?
Using the Graphit Content Creation platform greatly reduces the time to market for campaigns and product launches, enables you to safeguard your corporate identity even better and save on time and costs by automating repetitive layout processes. As well as changing and accelerating work methods, an even greater benefit is that you become less dependent on – or independent from – external agencies and can keep content strategy across all media channels in your own hands. While you can still continue working with agencies to come up with useful concepts, The platform leaves the practical application firmly in your control.

POWERED BY WOODWING

LIKE TO KNOW MORE?
Looking to publish on all channels by yourself in a simpler, faster and more cost-effective way? We would be pleased to make an appointment to discuss the possibilities for your company.