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VPRO GUIDE CHOOSES A MULTICHANNEL PUBLISHING PLATFORM, GUIDED BY GRAPHIT

The VPRO is a modern cross-media broadcasting association with a long track record. Their ambition is to further develop their digital presence with the “Multimedia Publisher VPRO Guide”, in addition to its production in print format. 
To tackle this project, the VPRO aimed at implementing a multi-channel platform for content creation, publication, and management. For this purpose, VPRO chose to move ahead with Enterprise Aurora and Elvis DAM (both products developed by WoodWing). 

“With the platform cutting and pasting, belongs to the past”

“The multi-channel publishing platform is very important to us,” says Jasper Koning, Channel Manager at the VPRO Guide. “With it, we can easily publish the program guide digitally every week. With a channel-neutral approach, we can prepare both the print and digital versions at the same time.”
“With the new platform, manual work to manage and organize our content before publishing belongs to the past”
“All our editors now work in Enterprise Aurora where freelancers also deliver their digital articles,” says Jasper. This is a major improvement for us because the editors used to work in MS Word before, and they needed to copy-paste a lot of their texts, costing time and a process that was prone to errors. The new platform, which was established through intensive collaboration with Graphit, provides a far better structure with efficiency benefits for our whole content creation process: “The platform automatically generates a digital file every week containing the entire guide, including all the necessary articles and images. This is then fully automatically imported into our web CMS, Magnolia. Our web editors then edit the guide: usually on Fridays we complete the finishing touches and ensure that everything is ready in Enterprise Aurora. Then, on Monday morning we make one final check in the CMS and then we have the guide online on Tuesday.”
“Graphit is a reliable partner that helped us implement and integrate a system that offers a lot of benefits to our team and has helped us increase our overall guide production efficiency.”

“Graphit is a stable factor and WoodWing Aurora offers specific benefits”

This collaboration with Graphit is nothing new as the VPRO Guide has been successfully collaborating with Graphit for many years. 
“Once we upgraded to Enterprise Aurora we were able to produce the print magazine together with the digital edition. Moreover, we were also able to connect it to Magnolia, our custom content management system. When it comes to image and digital file management, we had to have Elvis DAM too – which was highly recommended by Graphit as well. 
Graphit has greatly helped us in organizing the entire workflow. What we really like is that Graphit thinks along with us. For example, we are currently looking at whether we can use Elvis DAM in a different way and Graphit guides us and advices us along the way.”

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