The Multichannel Challenge
Brands and publishers today have almost limitless possibilities to communicate with their target audience. In addition to the website and offline communication, social media is playing an increasingly important role. These offer the possibility to easily share newsletters, blogs, whitepapers and articles with your target group 24/7. The growth of the internet, apps, e-commerce and trends such as customer experience marketing, the customer journey and individualization has led to an explosion in the need for rich content.
Creating content, online and offline is often done by teams working for one specific channel. For example, there are teams for web, social and teams for print. Creating and designing this content takes a lot of time and is often done by external agencies. Editing texts, adjusting layouts and monitoring the corporate identity is often a major challenge.
Media neutral creation with WoodWing Studio
With WoodWing Studio you do not make content specific for one channel, but you make content medium neutral so that it is ultimately published from one source to all channels. This means that all text and image content is created using files and a Multi channel editor. Channel specific things such as urls and seo can of course be added within the platform.
Aurora has links to web and cms platforms such as WordPress and Drupal and to Social Media. Content for print can be automatically formatted via templates and Adobe InDesign server.
Easily create expressions that can be published to all channels, that's what Woodwing Studio does and allows teams to collaborate much more intelligently in creating and publishing content.
Integration with elvis DAM
Aurora is fully integrated with WoodWing Assets, WoodWing's image bank application, so that image or video content can easily be added to articles, advertisements or brochures. Content already created can also be easily reused.
The WoodWing Studio content creation and publishing process is supported by a workflow where all participants in the processes can collaborate and view and approve the statuses of articles or pages.
What does that mean for your organization?
With media-neutral content creation, WoodWing Studio breaks down the silos between print and digital. The time to market of campaigns and product launches is greatly shortened and you are better able to monitor your corporate identity.
It changes and speeds up the way of working, but a much bigger additional advantage is that you are not or less dependent on external agencies. You can control the content strategy across all media channels. You can of course continue to work with agencies to come up with good concepts, but with WoodWing Studio you have the practical implementation in your own hands.
Just look at this one video
Do you want to be able to publish easily, faster and at lower costs across all channels? We would be happy to make an appointment with you to discuss the possibilities for your organization.