Creating amazing content is no longer the exception, but the rule. Engaging your audience in new and unique ways, packaging it in the right format, and distributing through the correct channels is mandatory for gaining audience attention in the competitive digital world.
CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that provides control over these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.
Every week, Hoogvliet Supermarkten distributes a door-to-door brochure containing all weekly offers. Read in this customer case how Hoogvliet, together with Graphit, has extensively automated the publication process of the door-to-door brochures.
Recently the name 'Multimedia Publisher VPRO Guide' was created. This expresses an ambition: in addition to the paper guide, this branch of the VPRO also wants to develop digital activities. This turned out to require a multichannel platform for content creation, publication and management.