Omnichannel marketing is a trend that continues among retailers, wholesalers and manufacturers. In the world of digital transformation, the customer journey is essential. After all, with attractive content you tempt the consumer to make purchases. Especially now in corona time, online purchases are skyrocketing and shops are transforming from sales stores into real experience centers.
As a marketer today you have unlimited possibilities, beautiful visuals and stories to share with your target group. Both online and offline. Omnichannel marketing requires streamlined content creation and publication processes.
Meet Publication Organizer. In this whitepaper you will discover how by designing work processes you can make your teams work more efficiently, automate content creation processes and thus allow your organization to respond faster to the market.
CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that provides control over these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.
Detailresult has chosen Woodwing Assets to manage and distribute all visual material and artwork.
In addition, the folders are created semi-automatically using Adobe InDesign and Paginator (EasyCatalog).
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