How do you use technology to manage digital assets effectively?
Retailers large and small often have to deal with enormous numbers of product images, videos and other media files. But how do they manage these digital assets? How strong is their awareness of the benefits of digital asset management (DAM) in this? How well do they understand what DAM is and does?
The consulting firm Ovum surveyed 250 retailers in the US and UK to gain insight into retailers' current practices and attitudes regarding digital asset management.
Most retailers think they understand what DAM is and believe they have deployed DAM. However, the reality is different, the majority of them waste hours a week looking for files.
This report sheds light on:
Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method that allows articles to be placed on the websites in a simple manner from the editorial process for the magazines. An important requirement was that they wanted to outsource the entire IT management of the platform to Graphit.
The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers can borrow sixteen magazines - from Vrij Nederland and Psychologie Magazine to Margriet - is part of this.
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