What is Digital Asset Management?

In today's digital marketing world, you need to quickly create the right visuals. Whether it's a unique image, a banner ad for a new campaign, or the latest product images, your content must be beautiful, on-brand, and usable for every channel.

Have you organized your brand content and creation processes?

Digital Asset Management, or DAM, is the foundation for your marketing department.

But what exactly is this? What's in it for you? And which preconditions must a DAM platform meet? We will tell you in this blog.

DAM: definition in a nutshell

With a DAM platform you can manage, make searchable, unlock and distribute digital assets and rich digital brand content - such as photos, designs, texts and videos - in a secure, central environment to all stakeholders in marketing and publishing processes. If you want to offer your customers cross-media experiences, a DAM system is indispensable. And if you work with designers, this is a lot easier - they can easily create new brand content, you can approve and add it to the platform.

If you use a DAM platform, you can also link this - to WordPress, Drupal or another web CMS system, among others. But also a Product Information Management system (PIM), Sharepoint or a CRM system such as Salesforce.

Why work with a DAM system?

First of all, a DAM system saves time. You do not have to search for the right files as long, the turnaround times of campaigns are shorter and the time to market is accelerated. In addition, you make brand content accessible to all stakeholders in the process 24 hours a day, 7 days a week: from internal marketing managers and local branch employees to external photographers and printers. This makes it easier to collaborate between different content teams. In addition, a DAM platform makes cross-channel publishing and communication a lot easier.

What does a good DAM platform look like?

The design of a DAM platform is always drastic for a company. Deep insights into your content creation and publishing processes are therefore indispensable. And if you want your organization to embrace the platform, user-friendliness and flexibility are crucial preconditions.

You choose a DAM platform for a minimum period of 5 to 10 years. It is therefore advisable to hire a partner who can help you map out various matters: your current processes, the optimization options and the consequences for your organization. Ultimately, you implement the platform together in phases. The result? A sustainable foundation for making all your marketing publications.


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