Pricing lists, brochures, catalogs and door-to-door brochures (multilingual) are not done in an instant. Many stakeholders are involved in this labor-intensive process, such as copywriters, photographers, designers and translators. This means that several people have to perform a variety of actions. The good news is that you can automate this process extensively, making it a lot faster and more efficient. But what exactly do you have to imagine?
What do you benefit from automation?
Imagine the following. You automate all repetitive layout processes, which saves you time and costs. The time-to-market of campaigns and product launches is much shorter. The possibilities for cross-selling of products and services are considerably better. You can create and reuse content at any time (for any channel). Moreover, you manage your creation and publication processes in-house. This means that you can fully monitor your corporate identity and that you are much less dependent on agencies.
A dream scenario? Absolutely not. It is possible to automatically format structured data files from a PIM system or another source system.
How? With the help of intelligent templates and a good dose of flexibility - corrections to source files, for example, are automatically implemented in the layout until the last moment. The name of this particularly efficient solution: Publication Organiser.
How does Publication Organizer work?
Via a web portal, marketing and category managers can automatically create brochures, folders, datasheets and catalogs themselves - without the intervention of designers. In the portal you can choose specific page templates. Through a link with a PIM and DAM system or via Excel and a DAM system, you can place product texts and images on the page yourself. You can also add marketing texts yourself with the help of an editor. When the right content is in the right place on the page, you can generate Adobe InDesign pages fully automatically. If necessary, designers can further edit these pages using Adobe InDesign. Due to the standard integration with WoodWing Assets With Publication Organizer you can manage images and make them accessible for publications to all media channels, including the website.
Stakeholders work together through the integrated workflow tool. Marketing and category managers can, for example, request adjustments from DTP with sticky notes and annotations. DTP can implement this and pass this on to marketing and purchasing through the workflow, who ultimately give approval via the workflow. A simple and very efficient process!
Do you also want to save time and costs by automating layout processes with Publication Organiser? Feel free to contact us. We are happy to discuss the options with you.