Creating content chaotic? That's how you solve it

Creating and publishing content is sometimes chaotic. Maybe you recognize it; pdf files that are sent back and forth between different departments. Last-minute, a quick email with corrections. On a text that has actually already been approved. Then three missed calls from the designer. Did something go wrong sometimes? And by the way, are there any illustrations missing?

It is a situation that they have made short work of at Colorscan. The employees are therefore tried and tested in designing and publishing content. And know better than anyone how to approach this as efficiently as possible. Director and Owner Ben Davidson, with pride; 'Colorscan was founded in 1989 as a lithography company, with outsourcing of large-scale assignments as our specialization. Those early years were really different times. Preparing content for printing was still all done manually. You can hardly imagine it now. '

From the ANWB to King Willem-Alexander

Colorscan moved with the times and her role changed accordingly. The experience of the past was combined with the knowledge of today. It led to a company that focuses on three pillars. Davidson: 'Designing content for print is still our main focus. Think of trade magazines, with which we are the market leader in the Netherlands. We produce around 90 magazines per month. Very diverse, which surprises me every day. From food, catering, travel and technology to legal and tax. And better known to the general public; the camping month magazine of the ANWB and ProMotor, the motorcycle magazine of the Netherlands. We also take care of the design for that. '

Colorscan also focuses on the creation and design of digital content, such as mobile applications and websites. And the company also publishes books itself. Usually on behalf of business customers who want to publish an anniversary book, for example. But also own publications such as A king to be framed, a special publication about Willem Alexander. And at the moment the successor to Queen Maxima is in the bookshop; A queen to love.

A partnership with Graphit

Technology has grown enormously since Colorscan was founded. This makes designing and publishing content a lot easier. But the process of moving from concept to publication remains human work. A reason for Ben Davidson to look for the most efficient way to get from creation to publication: 'There are many steps between the first concept and the final product. Whether it is print or a website or an app. After an article has been written, it will first have to be designed. If the final destination is printed, such a digital file must first be made technically print-ready. So that the file can go to the printer. And if you want to publish content digitally, there are completely different requirements. '

To solve this puzzle Colorscan joined forces with Graphit. A company that specializes in streamlining the path from creation to publication. Davidson: 'They have optimized our desired workflow. Using the latest software and hardware. '

No more roaming files

With the new approach Colorscan is able to produce publications in a more efficient way. Both online and offline. From the first rough concept to making it ready for printing, all steps are coordinated. And accessible to all employees in one environment. This prevents employees from working in different files. And there are loose files floating around within the organization. From the author to the designer, from photographer to editor, they all work in the same environment. And are thus constantly informed of the latest adjustments.

With this streamlined approach, the person with ultimate responsibility simply keeps an overview. Are there any items missing? You can see it with a glance in the environment that Graphit has set up. Ben Davidson: 'We see that the quality of our content has improved since we use this workflow and the software that Graphit has provided.'

'Less chance of errors, lower costs and more ease of use!'

Davidson: 'I can see at any moment what stage an article is in. Has the editor-in-chief already corrected the content? Is the article too long or too short? Have the matching photos already been delivered? ' In addition to fewer errors, the Colorscan also yielded significant cost savings. 'We can now use our employees much better. Gone are the days when one designer was waiting while another defected from work. Of course, this cost efficiency is reflected in the price we pass on to our customers. '

As far as Ben Davidson is concerned, the collaboration with Graphit can be summed up in one sentence; 'We design content, with less chance of errors, lower costs and more ease of use!'

Do you also want to know how you can save costs by organizing your creation and publication processes more intelligently? Mail to sales@www.graphit.nl

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