The image bank challenge from Bol.com

Everyone knows Bol.com. The webshop was founded in 1999 and was the first online bookshop in the Netherlands. Bol.com grew rapidly and currently serves 6.5 million customers in the Netherlands and Belgium. The online store is now the market leader in the online sale of books, entertainment, electrical appliances and toys.

Assortment: 14.5 million articles

Bol.com has about 14.5 million articles in its range. Just try to imagine the number of articles that fly over the virtual counter at Bol.com every day ... Good images of all those articles must be collected and put online. That does not happen automatically!

Images: up to 200,000 per day

Stores such as Bol.com have a huge challenge in managing their image bank. Every day the webshop receives up to 200,000 images from the different suppliers of their range. All those images must be indexed and stored, of course with the correct and effective metadata. And then the most suitable images have to be selected for the online shop window, in other words to put on the website.

Files: Up to 1 billion in total

You need a robust image bank to process and manage such an enormous bulk of files. Graphit helped Bol.com to find such an image bank. Bol.com had a number of requirements: the image bank had to 1) be able to handle a huge number of files, 2) have a user-friendly interface in combination with an open architecture, and 3) contain a well-documented API (development interface). It became WoodWing Studio's image bank, in which up to 1 billion files can be managed.

How? API and PIM come to the rescue

Bol.com could use the API to create scripts with which automatic selections of the images can be made based on the metadata associated with the images. These scripts contain predefined criteria with which the images are filtered. This considerably simplifies the selection process for the product managers. An integration between WoodWing Studio and the Product Information Management system - we wrote about this in an earlier one blog - ensures that data and files can be worked in real time.

Infinite room for growth!

Result: the processing and publication process has been simplified and made more flexible, and is no longer a bottleneck for Bol.com's growth and ambitions.

Are you a webshop that also needs a solid database to properly manage all your images and enable growth? Come and talk to us, we are happy to advise you!

Share:

Share on facebook
Share on twitter
Share on linkedin

Creating medium neutral content, Michel Buyvoets, Misset Uitgeverij-Boerderij

Misset has opted for the Woodwing best of breed solution to make its editors work “web first”. The platform implemented by Graphit is at the heart of content creation for web and for print. The editors prepare the content in a media-neutral way, adding specific properties with regard to the various publication channels via the supporting workflow.

read more

The power of medium neutral content

We live in a time when technology is developing at lightning speed. That is great, because as a marketer you have endless possibilities ...

read more

Working at home? We are happy to help you!

The corona virus has got us all quite a bit and it is expected that it will take a while. Our ...

read more

Make an appointment