Marketers in 2017 are living in challenging times. The growing number of media outlets gives marketers endless opportunities to reach their target audiences with effective online and offline communications.
Trends and big data
Trends such as customer engagement, content marketing, experience marketing and individualized marketing ensure that the need for rich content is increasing. The application of these trends in combination with the possibilities of big data - such as linking customer profiles and transaction data with relevant content - creates a mecca for today's marketers, as it gives them plenty of opportunity to reach their target groups and capture them. to bind.
To capitalize on these opportunities, it is essential that marketers have access to exactly the right content at all times to communicate their message, through any channel. Due to the rapid developments, there is an explosively growing range of digital content such as designs, images and video. The question is, how do marketers ensure that they can access it easily 24/7?
DAM: access to rich content at any time
The answer to that is: using a digital asset management platform, DAM for short. Such a platform is the foundation of omnichannel publishing. DAM is an image bank in which all rich content is stored centrally, and where marketers can quickly find the right assets for communication via all media channels. This is possible thanks to the search and filtering based on metadata (information about the files).
This creates streamlined creative and publication processes with the shortest possible turnaround times. Everyone involved in these processes - desktop publishers, photographers, product managers, marketers, sales, web designers, content managers - can use the centrally stored assets in the DAM platform in this way.
We help streamline your processes
With our DAM and workflow tools, we help brands and publishers streamline their creative and publishing processes. These tools are the foundation for omnichannel publishing. We use our software tools at Bol.com, Eriks, ANWB, RTL, NCOI, G-Star, Bavaria, Yamaha Motor Europe, Reed Business, New Skool Media and Hearst.
We would like to make an appointment to sounding boards about your challenges in this area and to inform you about our options.