Content orchestration: what is it and what can you do with it?

Send beautiful visuals into the world? Share stories online and offline with your target audience? As a marketer you have limitless possibilities today. The need for high-quality content has exploded due to the growth of social media and various trends, such as customer experience marketing and individualization. In short, there is a growing demand for rich visual content. To meet this requirement, many brands have set up content teams specifically for web, social and print. These teams often work side by side on campaigns without using each other's content, resources, people and source systems (including ERP, DAM, PIM and CRM). The question is: how can they centralize content and work together?

Workflow platform for content orchestration

The solution is a workflow platform, in which the various source systems are linked and all content is centrally available to everyone. The different teams can join forces and work together to create and distribute beautiful content for all channels. Without such a platform, a marketing organization is like an orchestra without a conductor.

Graphit offers a workflow platform where different teams can work together to create and distribute high-quality content. This is suitable for publication to all online (website, brand portal, pressroom) and offline media (brochures, magazines, catalogs, pos material). Finally, the more efficient collaboration also results in significant cost savings!

The content teams have access to the various source systems via the platform (to which these systems are linked). They prepare 'publications' within the platform by enriching the correct digital files ('assets') and product information and making them suitable for the relevant channel. The workflow ensures that everyone can work together and that those responsible can approve and schedule publications.

Graphit Platfor for content orchestration

Results: what can you expect from the workflow platform?

In short: a lot. Marketers can launch campaigns at a rapid pace and respond quickly to market developments - 24 hours a day, 7 days a week. Because the different teams use each other's content, they can communicate in a customer-oriented - and, if desired, individualized - way in a more efficient and effective way.

Share campaigns with local local marketing teams to up-sell and cross-sell? You can also do that easily via the platform. Because design, editing and approval are efficiently organized, you have a minimal chance of error. Moreover, marketing communications are always 'on brand' and the time to market is drastically reduced. Finally, the more efficient collaboration also results in significant cost savings!

Do you want to know what content orchestration can do for you? Please do not hesitate to contact us. We are happy to discuss the options with you.

Also read the cases NCOI and Yamaha Motor Europe.

or download the white paper


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