Yamaha Motor Europe (YME) European headquarters coordinates all sales and marketing activities for the European market. YME markets motorcycles, outboard motors, watercraft and snowmobiles in 26 European countries. The European marketers

THE CHALLENGE

For the consumer website and for the offline marketing materials, new content in the form of images, product descriptions and videos must be continuously created. Many internal and external employees are involved in these processes; marketing, pro

THE WORKOUT

Graphit has implemented a platform for content orchestration based on WoodWing software based on an extensive analysis of the processes. The platform, Publication Organiser, offers an integrated image bank and a workflow with Paginator with which content can be planned, created, edited and approved. The platform is integrated with Yamaha's InRiver PIM system in which the product content is managed multilingual. The images are edited and managed in DAM. The publication platform, together with InRiver PIM, which is fully integrated, provides access to all content to all online and offline channels. All internal and external participants work together in one central workflow in which tasks are handled and everyone has insight into their status. Marketing, together with product management, provides the creation of language versions of the brochures and POS material for 26 European countries. In Publication Organiser category managers can place products and images on page templates without the intervention of designers. This is done using a live link with InRiver PIM. Through the Paginator the content is automatically formatted and previews are shown. If changes in the layout are necessary, these are requested from the designer via the workflow. This person makes the adjustments so that they can be viewed and approved by marketing through the workflow. The brochures are then distributed via the workflow to the distributors who can make further adjustments via the workflow and, for example, choose pre-selected images. Ultimately, the head office approves the “localized brochures”. Ultimately, the files are delivered to the printer (s) ready for printing via the platform.

The workout consisted of:

  • analysis
  • design
  • drawing up a schedule of requirements
  • package selection
  • implementation platform
  • management and maintenance

THE RESULTS

Higher ROI from marketing assets
Savings on DTP production costs
Consistent brand image
Lower process costs
Multi-channel publication
Collaborate online in workflow
Accelerate the time to market

THE RESULTS

Savings on DTP production costs
Consistent brand image
Lower process costs
Multi-channel publication
Collaborate online in workflow
Accelerate the time to market

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