The VPRO is a modern cross-media broadcaster with a long track record. In the coming years, VPRO wants to continue to play an important role as a supplier of programs that matter to a large and interested audience. The VPRO maintains a creative social and cultural network and has a committed support base of members, subscribers, donors and sympathizers.

THE CHALLENGE

Recently the name 'Multimedia Publisher VPRO Guide' was created. This expresses an ambition: in addition to the paper guide, this branch of the VPRO also wants to develop digital activities. This turned out to require a multichannel platform for content creation, publication and management.

THE WORKOUT

The VPRO Guide chose to realize this platform with WoodWing Studio and Woodwing Assets. “The platform is very important to us,” says Jasper Koning, channel manager at the VPRO Guide. “This allows us to easily digitize the guide every week. In this way, we not only prepare the print version, but also the digital version. ”

"With the platform, cutting and pasting is a thing of the past"

Publication platform

“All our editors now work in WoodWing Studio and freelancers deliver their pieces here,” says Jasper. This is progress, because the editors used to work in Word and then do cut and paste work. The new platform, which was created through intensive collaboration with Graphit, provides more structure: “Every week a file is automatically generated from the platform containing the entire guide, including articles and images. This is automatically imported into our web CMS, Magnolia. Then our web editorial team edits the guide: on Friday we put the finishing touches and make sure everything is ready in Woodwing, on Monday morning we check everything one more time in Magnolia and on Tuesday the guide goes online.

"Graphit is a stable factor and Woodwing offers specific advantages"

Collaboration Graphit

The collaboration with Graphit is not new: the VPRO Guide has been working satisfactorily with Graphit for years. Jasper: "When everything had to change for us, it was nice to keep one aspect stable." Moreover, during the first encounter with Aurora, the advantages quickly emerged. “We needed to upgrade Woodwing's CMS anyway and we needed a workflow to create the paper magazine. Moreover, we turned out to be able to link it well to Magnolia, a CMS that is purely intended for websites. WoodWing Assets came into play for image management - we started using this on the advice of Graphit. Graphit helped us very well in setting up the entire process. What we really like is that Graphit thinks along. For example, we are currently looking at whether we can use WoodWing Assets in a different way in the process. Graphit dares to give honest advice in this. ”

The VPRO Guide in turn also likes to think along: “As an extremely critical club, we scrutinize everything, including the systems we work with. Graphit will soon visit us together with Woodwing to discuss a number of points that in our view may be just a little different. In this way we hope to contribute to making the system even more beautiful! ”

THE RESULTS

Higher ROI from marketing assets
Integration of data and files
Multi-channel publication
Collaborate online in workflow
Stable work processes
Secure data storage

THE RESULTS

Integration of data and files
Multi-channel publication
Collaborate online in workflow
Stable work processes
Secure data storage

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