CASE: Ter Steege automatic layout of brochures

Ter Steege is a supplier of a large and diverse range of pots, lifestyle items and souvenirs. All products are of our own design and are manufactured at our own locations in Asia and Portugal, among others. Customers are located all over the world, ranging from garden centers, florists, wholesalers and hydro specialists to retail chains and hardware stores. Ter Steege is a family business with 70 committed employees, working in modern, strategically located offices in the Netherlands, Brazil and Asia.  

THE CHALLENGE

Ter Steege's marketing department wanted to automate the preparation of sales brochures and price lists as far as possible on the basis of Adobe InDesign. Ter Steege has an internal design studio for designing its communication expressions.  

THE WORKOUT

Graphit has EasyCatalog the automatic layout plug-in for Adobe InDesign set up for automatic pagination of brochures and price lists. Prior to setting up the automation, the process was outlined in a blueprint in workshops together with marketing and design.
Workshops
  • What information had to be collected in Excel to be able to position products and product families on the page.
  • How should the data source be set up in EasyCatalog.
  • Which tagging is required in Adobe InDesign and which business rules do you want to apply in the automatic layout.
What has it delivered?
An automated layout process of brochures and price lists, which speeds up the layout process enormously. Corrections can be made automatically in the layout from Excel. Layout adjustments can be made in InDesign up to the last moment.

THE RESULTS

Higher ROI from marketing assets
Savings on DTP production costs
Consistent brand image
Integration of data and files
Lower process costs
Shortened creation and production cycles
Accelerate the time to market

THE RESULTS

Savings on DTP production costs
Consistent brand image
Integration of data and files
Lower process costs
Shortened creation and production cycles
Accelerate the time to market

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