CASE: Ter Steege automatic layout of brochures

Ter Steege is a supplier of a large and diverse range of pots, lifestyle items and souvenirs. All products are of our own design and are manufactured at our own locations in Asia and Portugal, among others. Customers are located all over the world, ranging from garden centers, florists, wholesalers and hydro specialists to retail chains and hardware stores. Ter Steege is a family business with 70 committed employees, working in modern, strategically located offices in the Netherlands, Brazil and Asia.  

THE CHALLENGE

Ter Steege's marketing department wanted to automate the preparation of sales brochures and price lists as far as possible on the basis of Adobe InDesign. Ter Steege has an internal design studio for designing its communication expressions.  

THE WORKOUT

Graphit has EasyCatalog the automatic layout plug-in for Adobe InDesign set up for automatic pagination of brochures and price lists. Prior to setting up the automation, the process was outlined in a blueprint in workshops together with marketing and design.
Workshops
  • What information had to be collected in Excel to be able to position products and product families on the page.
  • How should the data source be set up in EasyCatalog.
  • Which tagging is required in Adobe InDesign and which business rules do you want to apply in the automatic layout.
What has it delivered?
An automated layout process of brochures and price lists, which speeds up the layout process enormously. Corrections can be made automatically in the layout from Excel. Layout adjustments can be made in InDesign up to the last moment.

THE RESULTS

Higher ROI from marketing assets
Savings on DTP production costs
Consistent brand image
Integration of data and files
Lower process costs
Shortened creation and production cycles
Accelerate the time to market

THE RESULTS

Savings on DTP production costs
Consistent brand image
Integration of data and files
Lower process costs
Shortened creation and production cycles
Accelerate the time to market

More customer cases

New Skool Media

New Skool Media uses Woodwing Assets to support its editorial and design processes. The NSM portfolio now consists of ...

GRS & Groenrijk Digital Asset Management (DAM)

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in ...

ELSEVIER

Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method with which the editorial ...

Gassan

Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists ...

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization missed ...

Artis

Artis is in possession of many rich digital files. Graphit helped Artis create all their visual material ...

Magazine App Koninklijke Bibliotheek

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers sixteen magazines - from Vrij ...

Karl Lagerfeld

KARL LAGERFELD asked Graphit to set up a central server environment for its design studio.

Hearst

Hearst's goal was to implement an Online Editing platform, in addition to a Digital Asset Management solution, with which all ...

ALBELLI

Albelli offers its customers personalized photo products such as photo albums, wall decorations, cards, mugs and calendars. For managing all graphics in ...

Farmhouse / Misset

Misset has opted for the Woodwing best of breed solution to make its editors work "web first". It...

DekaMarkt-Dirk van den Broek

Detailresult has chosen Woodwing Assets to manage and distribute all images and artwork. In addition, the ...
Graphit_Casa_digitalassetmanagement

CASA

Casa has an internal design and photo studio that daily creates all promotional content for the website and for the door-to-door brochures. Given the large and ever-changing range, it was essential to set up an image bank, or a digital asset management system for managing and publishing all content for the website, the folders and for the Point of Sale material.

read more

ELSEVIER

Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method that allows articles to be placed on the websites in a simple manner from the editorial process for the magazines. An important requirement was that they wanted to outsource the entire IT management of the platform to Graphit.

read more

DekaMarkt-Dirk van den Broek

Detailresult has chosen Woodwing Assets to manage and distribute all visual material and artwork.
In addition, the folders are created semi-automatically using Adobe InDesign and Paginator (EasyCatalog).

read more

Make an appointment