CASE: Farm / Misset

Misset Publishing is the publisher of the leading titles within the agricultural sector. With 140 enthusiastic professionals, Misset works on the magazines, websites, services and events of Boerderij, Boerderijandaag, Food & Agribusiness, Poultry farming, Vegetables & Fruit, Tractor, Traktorpool, Future Farming, All About Feed, Dairy Global, Pig Progress, Poultry World.

THE CHALLENGE

Misset wanted to implement a workflow that would make it possible to create media neutral content and publish it “web first”. Naturally, the daily newspaper and magazines are also produced using the platform. In addition to this content strategy, they wanted to outsource the it and purchase the publication platform as an already SaaS solution (Software as a Service).

THE WORKOUT

To the editors median neutral In order to work with the specific properties of the various publication channels, Misset has opted for a best of breed solution. WoodWing Assets and WoodWing Studio form the heart of multimedia content production and facilitate workflow management. In the Online Editing tool, editors produce channel-independent articles. In these medium-neutral articles, both the necessary properties for print and for web can be provided. This allows the editor to write custom for print and at the same time include specific parts for the web in the same article. The articles are enriched with visual material from the Digital Asset Management System. This is all done in an integrated workflow where different people work on the file. Reed carries out one careful final editing step on this medium-neutral file.

The workout consisted of:

  • analysis
  • design
  • implementation
  • management and maintenance

THE RESULTS

Higher ROI from marketing assets
Savings on DTP production costs
Dedicated service desk
Multi-channel publication
Collaborate online in workflow
Shortened creation and production cycles
Accelerate the time to market

THE RESULTS

Savings on DTP production costs
Dedicated service desk
Multi-channel publication
Collaborate online in workflow
Shortened creation and production cycles
Accelerate the time to market

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