The communication department of the Police takes care of all reporting regarding the activities of the Dutch Police. Part of this are the magazines Blauw and 24/7, with which all employees of the Police are informed about current events within the organization.

THE CHALLENGE

When the police decided to centralize some of its communication activities, it also scrutinized its trials. Project leader Steven Snoep was soon hired to make the editorial process of the communication department easier, better and faster.

THE WORKOUT

Blue 'and '24 / 7 ′

For the creation and publication of two magazines, 'Blauw' and '24 / 7 ', two tools appeared to offer a solution: WoodWing Studio and Woodwing Assets. “Since such a process follows a fixed pattern, it is very efficient to describe a work flow for this and to automate it,” says Steven. "Graphit has helped us excellently with that."

WoodWing Studio

“Working with WoodWing Studio provides certainty and peace of mind” ”Editors used to receive instructions by email, after which they wrote an article in Word,” says Steven. “Subsequently, the attachments went back and forth between the editor, editor and interviewee to coordinate the content. Sometimes there were twenty steps. This process resulted in many folders and extra control work. The latter was necessary because the designers ultimately had to receive the correct (final) version. ”

Security and tranquility

WoodWing Studio has changed this. “This prevents an article from moving to the next phase before it has been approved. The final editor sends a briefing via the system. The editor creates the content and places it in the correct file in WoodWing Studio. At that point, the content moves to the next phase: the final editor sees that the article is ready and gets to work. Everything is based on statuses, which makes the process extremely structured. This provides a lot of security and peace of mind. ”

Woodwing assets

“Woodwing Assets makes a lot of mail traffic about images superfluous” Because the magazines need images in addition to text, the police decided to work with Woodwing Assets as well. “The system now creates a link from each article, which is emailed to the person who has to provide the image,” explains Steven. "This person can then very easily drag in the correct photos, after which the image editor will receive a notification that the images have been uploaded." The fact that the image editors can also appreciate photos is extremely useful: “This way you immediately know which image is preferred. It is not necessary to e-mail about that. " "Graphit makes proposals, gives advice and asks the right questions". Steven is very satisfied with the cooperation with Graphit: “Our contact person at Graphit is very experienced. He does not wait and see: he makes proposals, gives advice and asks the right questions. If we describe a specific wish, he knows how to implement it within the possibilities of WoodWing. ” Says Steven Snoep

THE RESULTS

Higher ROI from marketing assets
Collaborate online in workflow
Stable work processes
Secure data storage
Shortened creation and production cycles

THE RESULTS

Collaborate online in workflow
Stable work processes
Secure data storage
Shortened creation and production cycles

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