CASE: ELSEVIER

One Business, a joint venture of New Skool Media and Reed Business Information, has been the publisher of Elsevier magazine and Investor Interests since January 2017.

THE CHALLENGE

After an extensive research in which all editorial and publication processes were mapped, Graphit has set up an editorial platform for creating all editorial content for the magazines and for the websites. An important requirement was that they wanted to outsource the entire IT management of the platform to Graphit. An unambiguous working method has also been chosen with which articles can be placed on the websites in a simple manner from the editorial process for the magazines. All content is stored in one digital asset management system so that it can always be reused for new publications.

THE WORKOUT

WoodWing Studio was chosen as the editorial platform and WoodWing Assets as the Digital Asset Management system. Via the platform it is possible to publish editorial content written for the print edition in Adobe InCopy at article level as XML to web and mobile. Thanks to the integrated workflow and DAM solution, Elsevier has realized a particularly efficient publication process.

The applications are hosted and managed by Graphit.

Graphit provides support and management of the platforms and maximum uptime of the processes. During the production of the various titles, the Graphit helpdesk supports key users with any questions and / or problems.

THE RESULTS

Higher ROI from marketing assets
Saving printing costs
Multi-channel publication
Collaborate online in workflow
Stable work processes
Accelerate the time to market

THE RESULTS

Saving printing costs
Multi-channel publication
Collaborate online in workflow
Stable work processes
Accelerate the time to market

More customer cases

Yamaha

Yamaha Motor Europe with Publication Organizer serves 24/7 distributors and dealers in 26 European countries with full localized marketing materials ....

Nike

Nike organizes sales events four times a year, where the new collections are presented. For briefing the ...

Ter Steege automatic layout of brochures

Ter Steege is a wholesaler of a large and diverse range of pots, lifestyle items and souvenirs. All products are own ...

New Skool Media

New Skool Media uses Woodwing Assets to support its editorial and design processes. The NSM portfolio now consists of ...

Hearst

Hearst's goal was to implement an Online Editing platform, in addition to a Digital Asset Management solution, with which all ...

Bavaria chooses Digital Asset Management from Graphit

Managing, worldwide access to digital marketing content and monitoring the corporate identity of all on- and ...

GRS & Groenrijk Digital Asset Management (DAM)

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in ...

NCOI

NCOI wanted all marketing content for digital and offline (print) independent of the channel and independent of the brand, ...

VPRO

Recently the name 'Multimedia Publisher VPRO Guide' was created. This expresses an ambition: besides the papers ...

Artis

Artis is in possession of many rich digital files. Graphit helped Artis create all their visual material ...

Audax Publishing

In order to work quickly and flexibly, Audax Publishing approached Graphit to implement its editorial workflow ...

ALBELLI

Albelli offers its customers personalized photo products such as photo albums, wall decorations, cards, mugs and calendars. For managing all graphics in ...

Karl Lagerfeld

KARL LAGERFELD asked Graphit to set up a central server environment for its design studio.

read more

New Skool Media

New Skool Media uses Woodwing Assets to support its editorial and design processes.
NSM's portfolio now consists of 19 nationally known, special interest brands, including Fiets, EWMagazine, Beleggers Belangen, Columbus, KnipMode, Vorsten, KIJK and delicious.

read more

Farmhouse / Misset

Misset has opted for the Woodwing best of breed solution to make its editors work “web first”. The platform implemented by Graphit is at the heart of content creation for web and for print.

read more

Make an appointment