CASE: ELSEVIER

Request information
One Business, a joint venture of New Skool Media and Reed Business Information, has been the publisher of Elsevier magazine and Investor Interests since January 2017.
Request information

THE CHALLENGE

After an extensive research in which all editorial and publication processes were mapped, Graphit has set up an editorial platform for creating all editorial content for the magazines and for the websites. An important requirement was that they wanted to outsource the entire IT management of the platform to Graphit. An unambiguous working method has also been chosen with which articles can be placed on the websites in a simple manner from the editorial process for the magazines. All content is stored in one digital asset management system so that it can always be reused for new publications.

THE WORKOUT

WoodWing Studio was chosen as the editorial platform and WoodWing Assets as the Digital Asset Management system. Via the platform it is possible to publish editorial content written for the print edition in Adobe InCopy at article level as XML to web and mobile. Thanks to the integrated workflow and DAM solution, Elsevier has realized a particularly efficient publication process.

The applications are hosted and managed by Graphit.

Graphit provides support and management of the platforms and maximum uptime of the processes. During the production of the various titles, the Graphit helpdesk supports key users with any questions and / or problems.
Graphit-Elsevier-workflow-for-content-creation-1
Graphit-Elsevier-workflow-for-content-creation-2
Graphit-Elsevier-workflow-for-content-creation-3
Graphit-Elsevier-workflow-for-content-creation-4

THE RESULTS

Higher ROI from marketing assets
Saving printing costs
Multi-channel publication
Collaborate online in workflow
Stable work processes
Accelerate the time to market

THE RESULTS

Saving printing costs
Multi-channel publication
Collaborate online in workflow
Stable work processes
Accelerate the time to market

More customer cases

New Skool Media

New Skool Media uses Woodwing Assets to support its editorial and design processes. The NSM portfolio now consists of ...

Artis

Artis is in possession of many rich digital files. Graphit helped Artis create all their visual material ...

Hoogvliet

Every week, Hoogvliet Supermarkten distributes a door-to-door brochure containing all weekly offers. Read in this customer case how Hoogvliet and ...

Karl Lagerfeld

KARL LAGERFELD asked Graphit to set up a central server environment for its design studio.

Nike

Nike organizes sales events four times a year, where the new collections are presented. For briefing the ...

ALBELLI

Albelli offers its customers personalized photo products such as photo albums, wall decorations, cards, mugs and calendars. For managing all graphics in ...

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization missed ...

DUTCH OUTDOOR MUSEUM (NOM)

The Dutch Open Air Museum was looking for an image bank that meets the requirements of the current market and that ...

Hearst

Hearst's goal was to implement an Online Editing platform, in addition to a Digital Asset Management solution, with which all ...

GRS & Groenrijk Digital Asset Management (DAM)

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in ...

DOCTOR AND CAR

Vereniging van Arts en Auto, VvAA, was looking for an it partner who could handle the editorial and design processes ...

Bavaria chooses Digital Asset Management from Graphit

Managing, worldwide access to digital marketing content and monitoring the corporate identity of all on- and ...
Graphit_app_Royal Library

Magazine App Koninklijke Bibliotheek

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers can borrow sixteen magazines - from Vrij Nederland and Psychologie Magazine to Margriet - is part of this.

read more

NCOI

NCOI wanted to be able to manage and publish all marketing content for digital and offline (print) independently of the channel and independent of the brand. NCOI was looking for a platform to enrich its back office content with commercial texts and images so that they can be published to the online and offline channels for all brands.

read more

DOCTOR AND CAR

Vereniging van Arts en Auto, VvAA, was looking for an it partner who could support the editorial and design processes both functionally and moderately. Graphit guided VvAA in the implementation of a tailor-made editorial workflow with image bank from the cloud.

read more

support

mail

call

menu

Contact our experts for a free sparring session

Get your brand in shape

Evert Couwenhoven

Linkedin Envelope Phone alt

Ronald Leusink

Linkedin Envelope Phone alt

Stay informed!

sign up for our newsletter

Linkedin Youtube

Building bridges between brands and technology

Map-marker-alt Linkedin Phone alt Envelope
BUILDING BRIDGES BETWEEN
TECHNOLOGY AND BRANDS

Make an appointment