CASE: Nike

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NIKE, Inc.'s EMEA headquarters in Hilversum has 2,000 employees from 70 countries. From this office all new product introductions and campaigns for this region are initiated and implemented.
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THE CHALLENGE

Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. This is a costly and time consuming process.

THE WORKOUT

Nike has opted for a digital solution in which the relevant content is distributed via an app on a tablet. All sales employees have received a tablet and have access to the secure information. With Adobe InDesign, the content for the app is created and published to the app through a workflow four times a year.

The workout consisted of:

  • analysis
  • design
  • implementation

THE RESULTS

Higher ROI from marketing assets
Saving printing costs
Savings on DTP production costs
Shortened creation and production cycles
Accelerate the time to market

THE RESULTS

Saving printing costs
Savings on DTP production costs
Shortened creation and production cycles
Accelerate the time to market

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