CASE: Nike

The starting point of the ANWB was to set up a media neutral editorial workflow with which both web publications and print publications can be managed.

Misset has opted for the Woodwing best of breed solution to make its editors work “web first”. The platform implemented by Graphit is at the heart of content creation for web and for print.

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that provides control over these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.