CASE: Magazine App Koninklijke Bibliotheek

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers can borrow sixteen magazines - from Vrij Nederland and Psychologie Magazine to Margriet - is part of this. Graphit set up this pilot together with partner SPRYLAB. It is a digital environment in which publishers place the magazines and the app MagazinesBieb, on which they can be read.

THE CHALLENGE

The Koninklijke Bibliotheek had the idea of making individual magazine articles available to its members. Petra Rijkelijkhuizen, strategic account manager at the Koninklijke Bibliotheek, explains that the purchasing committee of the online library wanted to make the entire magazines digitally accessible to subscribers.
“Graphit and SPRYLAB have the necessary experience in making magazines available on apps. That is difficult, because magazine articles often contain heavy images that have to be loaded, ”says Petra Rijkelijkhuizen.
On top of this, she believes, additional matters that Graphit and Sprylab had to take into account in the development; a digital environment in which publishers make their magazines available, the specified loan period is managed, the subscription management system is linked and the privacy of the subscribers is guaranteed. The publishers also wanted to know how often magazines and articles are read.

THE WORKOUT

Joris de Jong, consultant at Graphit, managed the process by means of workshops, testing and reviewing the app and monitoring the planning. He also ensured good coordination with SPRYLAB. In the workshops, the requirements just mentioned were translated into the app. Joris and Ronald Leusink, partner at Graphit, explain: “It was a voyage of discovery: how do you make content accessible via an app - with the expectations of the reader, library and publisher in mind? How do the publishers want to present their content? What does the lending process of the library members look like? ”

The result

“We have not made the Graphit and SPRYLAB easy, but the process went well and we are satisfied with the result. Readers can borrow the magazines for three weeks, on a tablet or smartphone. Always the penultimate issue, but also previous editions. The app, a pilot that will run until the end of 2021, already seems to meet a need. Active readers have put their teeth into it and come up with missing editions or suggestions for new magazines. ” said Petra. Titles for youth may also follow. These are now lacking due to the demands placed on apps for readers under the age of sixteen. Ronald and Joris emphasize that the app has more potential than the current representation of the content in PDF form. “Richer content experiences are possible. Think of videos in the text or improving readability. "

THE RESULTS

Higher ROI from marketing assets
Efficient process for digital publishing
Stable work processes
Full integration back office

THE RESULTS

Efficient process for digital publishing
Stable work processes
Full integration back office

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