CASE: Magazine App Koninklijke Bibliotheek

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers can borrow sixteen magazines - from Vrij Nederland and Psychologie Magazine to Margriet - is part of this. Graphit set up this pilot together with partner SPRYLAB. It is a digital environment in which publishers place the magazines and the app MagazinesBieb, on which they can be read.


The Koninklijke Bibliotheek had the idea of making individual magazine articles available to its members. Petra Rijkelijkhuizen, strategic account manager at the Koninklijke Bibliotheek, explains that the purchasing committee of the online library wanted to make the entire magazines digitally accessible to subscribers.
“Graphit and SPRYLAB have the necessary experience in making magazines available on apps. That is difficult, because magazine articles often contain heavy images that have to be loaded, ”says Petra Rijkelijkhuizen.
On top of this, she believes, additional matters that Graphit and Sprylab had to take into account in the development; a digital environment in which publishers make their magazines available, the specified loan period is managed, the subscription management system is linked and the privacy of the subscribers is guaranteed. The publishers also wanted to know how often magazines and articles are read.


Joris de Jong, consultant at Graphit, managed the process by means of workshops, testing and reviewing the app and monitoring the planning. He also ensured good coordination with SPRYLAB. In the workshops, the requirements just mentioned were translated into the app. Joris and Ronald Leusink, partner at Graphit, explain: “It was a voyage of discovery: how do you make content accessible via an app - with the expectations of the reader, library and publisher in mind? How do the publishers want to present their content? What does the lending process of the library members look like? ”

The result

“We have not made the Graphit and SPRYLAB easy, but the process went well and we are satisfied with the result. Readers can borrow the magazines for three weeks, on a tablet or smartphone. Always the penultimate issue, but also previous editions. The app, a pilot that will run until the end of 2021, already seems to meet a need. Active readers have put their teeth into it and come up with missing editions or suggestions for new magazines. ” said Petra. Titles for youth may also follow. These are now lacking due to the demands placed on apps for readers under the age of sixteen. Ronald and Joris emphasize that the app has more potential than the current representation of the content in PDF form. “Richer content experiences are possible. Think of videos in the text or improving readability. "


Higher ROI from marketing assets
Efficient process for digital publishing
Stable work processes
Full integration back office


Efficient process for digital publishing
Stable work processes
Full integration back office

More customer cases


Artis is in possession of many rich digital files. Graphit helped Artis create all their visual material ...

Ter Steege automatic layout of brochures

Ter Steege is a wholesaler of a large and diverse range of pots, lifestyle items and souvenirs. All products are own ...


Vereniging van Arts en Auto, VvAA, was looking for an it partner who could handle the editorial and design processes ...


Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method with which the editorial ...

GRS & Groenrijk Digital Asset Management (DAM)

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in ...


Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists ...


CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization missed ...


Nike organizes sales events four times a year, where the new collections are presented. For briefing the ...

New Skool Media

New Skool Media uses Woodwing Assets to support its editorial and design processes. The NSM portfolio now consists of ...

Bavaria chooses Digital Asset Management from Graphit

Managing, worldwide access to digital marketing content and monitoring the corporate identity of all on- and ...


Albelli offers its customers personalized photo products such as photo albums, wall decorations, cards, mugs and calendars. For managing all graphics in ...


The Dutch Open Air Museum was looking for an image bank that meets the requirements of the current market and that ...


The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be edited. Editing and design work seamlessly together in a streamlined workflow and integrated DAM environment from Graphit.

read more


Every week, Hoogvliet Supermarkten distributes a door-to-door brochure containing all weekly offers. Read in this customer case how Hoogvliet, together with Graphit, has extensively automated the publication process of the door-to-door brochures.

read more


NCOI wanted to be able to manage and publish all marketing content for digital and offline (print) independently of the channel and independent of the brand. NCOI was looking for a platform to enrich its back office content with commercial texts and images so that they can be published to the online and offline channels for all brands.

read more

Make an appointment