“Graphit and SPRYLAB have the necessary experience in making magazines available on apps. That is difficult, because magazine articles often contain heavy images that have to be loaded, ”says Petra Rijkelijkhuizen.On top of this, she believes, additional matters that Graphit and Sprylab had to take into account in the development; a digital environment in which publishers make their magazines available, the specified loan period is managed, the subscription management system is linked and the privacy of the subscribers is guaranteed. The publishers also wanted to know how often magazines and articles are read.
Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in digital and printed form. GroenRijk also manages its own webshop. There are the necessary wishes to be able to roll out the marketing campaigns properly. The webshop must be lifted to a higher level, designers want to be able to work more efficiently and the members of GRS Retail want to align their marketing resources more closely with the local market.
Every week, Hoogvliet Supermarkten distributes a door-to-door brochure containing all weekly offers. Read in this customer case how Hoogvliet, together with Graphit, has extensively automated the publication process of the door-to-door brochures.
Vereniging van Arts en Auto, VvAA, was looking for an it partner who could support the editorial and design processes both functionally and moderately. Graphit guided VvAA in the implementation of a tailor-made editorial workflow with image bank from the cloud.