“Graphit and SPRYLAB have the necessary experience in making magazines available on apps. That is difficult, because magazine articles often contain heavy images that have to be loaded, ”says Petra Rijkelijkhuizen.On top of this, she believes, additional matters that Graphit and Sprylab had to take into account in the development; a digital environment in which publishers make their magazines available, the specified loan period is managed, the subscription management system is linked and the privacy of the subscribers is guaranteed. The publishers also wanted to know how often magazines and articles are read.
The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be edited. Editing and design work seamlessly together in a streamlined workflow and integrated DAM environment from Graphit.
Every week, Hoogvliet Supermarkten distributes a door-to-door brochure containing all weekly offers. Read in this customer case how Hoogvliet, together with Graphit, has extensively automated the publication process of the door-to-door brochures.
NCOI wanted to be able to manage and publish all marketing content for digital and offline (print) independently of the channel and independent of the brand. NCOI was looking for a platform to enrich its back office content with commercial texts and images so that they can be published to the online and offline channels for all brands.