“Graphit and SPRYLAB have the necessary experience in making magazines available on apps. That is difficult, because magazine articles often contain heavy images that have to be loaded, ”says Petra Rijkelijkhuizen.On top of this, she believes, additional matters that Graphit and Sprylab had to take into account in the development; a digital environment in which publishers make their magazines available, the specified loan period is managed, the subscription management system is linked and the privacy of the subscribers is guaranteed. The publishers also wanted to know how often magazines and articles are read.
Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in digital and printed form. GroenRijk also manages its own webshop. There are the necessary wishes to be able to roll out the marketing campaigns properly. The webshop must be lifted to a higher level, designers want to be able to work more efficiently and the members of GRS Retail want to align their marketing resources more closely with the local market.
Artis owns many rich digital files. Graphit has helped Artis to store, manage and manage all their visual material in a structured way so that they can quickly and efficiently tell their beautiful stories to the public. Both in the park and on the website.
NCOI wanted to be able to manage and publish all marketing content for digital and offline (print) independently of the channel and independent of the brand. NCOI was looking for a platform to enrich its back office content with commercial texts and images so that they can be published to the online and offline channels for all brands.