CASE: Magazine App Koninklijke Bibliotheek

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers can borrow sixteen magazines - from Vrij Nederland and Psychologie Magazine to Margriet - is part of this. Graphit set up this pilot together with partner SPRYLAB. It is a digital environment in which publishers place the magazines and the app MagazinesBieb, on which they can be read.

THE CHALLENGE

The Koninklijke Bibliotheek had the idea of making individual magazine articles available to its members. Petra Rijkelijkhuizen, strategic account manager at the Koninklijke Bibliotheek, explains that the purchasing committee of the online library wanted to make the entire magazines digitally accessible to subscribers.
“Graphit and SPRYLAB have the necessary experience in making magazines available on apps. That is difficult, because magazine articles often contain heavy images that have to be loaded, ”says Petra Rijkelijkhuizen.
On top of this, she believes, additional matters that Graphit and Sprylab had to take into account in the development; a digital environment in which publishers make their magazines available, the specified loan period is managed, the subscription management system is linked and the privacy of the subscribers is guaranteed. The publishers also wanted to know how often magazines and articles are read.

THE WORKOUT

Joris de Jong, consultant at Graphit, managed the process by means of workshops, testing and reviewing the app and monitoring the planning. He also ensured good coordination with SPRYLAB. In the workshops, the requirements just mentioned were translated into the app. Joris and Ronald Leusink, partner at Graphit, explain: “It was a voyage of discovery: how do you make content accessible via an app - with the expectations of the reader, library and publisher in mind? How do the publishers want to present their content? What does the lending process of the library members look like? ”

The result

“We have not made the Graphit and SPRYLAB easy, but the process went well and we are satisfied with the result. Readers can borrow the magazines for three weeks, on a tablet or smartphone. Always the penultimate issue, but also previous editions. The app, a pilot that will run until the end of 2021, already seems to meet a need. Active readers have put their teeth into it and come up with missing editions or suggestions for new magazines. ” said Petra. Titles for youth may also follow. These are now lacking due to the demands placed on apps for readers under the age of sixteen. Ronald and Joris emphasize that the app has more potential than the current representation of the content in PDF form. “Richer content experiences are possible. Think of videos in the text or improving readability. "

THE RESULTS

Higher ROI from marketing assets
Efficient process for digital publishing
Stable work processes
Full integration back office

THE RESULTS

Efficient process for digital publishing
Stable work processes
Full integration back office

More customer cases

VPRO

Recently the name 'Multimedia Publisher VPRO Guide' was created. This expresses an ambition: besides the papers ...

Farmhouse / Misset

Misset has opted for the Woodwing best of breed solution to make its editors work "web first". It...

Audax Publishing

In order to work quickly and flexibly, Audax Publishing approached Graphit to implement its editorial workflow ...

ANWB

The starting point of the ANWB was to set up a media neutral editorial workflow with which both web publications and print publications ...

Bavaria chooses Digital Asset Management from Graphit

Managing, worldwide access to digital marketing content and monitoring the corporate identity of all on- and ...

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization missed ...

DUTCH OUTDOOR MUSEUM (NOM)

The Dutch Open Air Museum was looking for an image bank that meets the requirements of the current market and that ...

Law enforcement

When the police decided to centralize some of its communication activities, it also took its trials under the ...

Quantore automatic formatting catalogs

Quantore is a cooperative and the house brand of more than 400 office retailers in the Netherlands. The range includes more than 24,000 office supplies ....

CASA

Casa has an in-house design and photo studio that provides all the promotional content for the website and door-to-door ...

Bol.com

Bol.com is one of the most popular (web) stores in the Netherlands and Belgium and is also the market leader in the field of ...

Yamaha

Yamaha Motor Europe with Publication Organizer serves 24/7 distributors and dealers in 26 European countries with full localized marketing materials ....
Ingredients for digital transformation are now available at GroenRijk and GRS Retail

GRS & Groenrijk Digital Asset Management (DAM)

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in digital and printed form. GroenRijk also manages its own webshop. There are the necessary wishes to be able to roll out the marketing campaigns properly. The webshop must be lifted to a higher level, designers want to be able to work more efficiently and the members of GRS Retail want to align their marketing resources more closely with the local market.

read more

Hoogvliet

Every week, Hoogvliet Supermarkten distributes a door-to-door brochure containing all weekly offers. Read in this customer case how Hoogvliet, together with Graphit, has extensively automated the publication process of the door-to-door brochures.

read more

DOCTOR AND CAR

Vereniging van Arts en Auto, VvAA, was looking for an it partner who could support the editorial and design processes both functionally and moderately. Graphit guided VvAA in the implementation of a tailor-made editorial workflow with image bank from the cloud.

read more

Make an appointment