- management and maintenance
NCOI wanted to be able to manage and publish all marketing content for digital and offline (print) independently of the channel and independent of the brand. NCOI was looking for a platform to enrich its back office content with commercial texts and images so that they can be published to the online and offline channels for all brands.
Recently the name 'Multimedia Publisher VPRO Guide' was created. This expresses an ambition: in addition to the paper guide, this branch of the VPRO also wants to develop digital activities. This turned out to require a multichannel platform for content creation, publication and management.
Nike organizes sales events four times a year, where the new collections are presented. All kinds of printed matter such as price lists and brochures were produced for briefing the sales teams. Learn how Nike solved these briefings with an app instead of print.