Hearst

Hearst Netherlands, a subsidiary of the American parent company, is a publisher of (international) top brands such as ELLE, ELLE Decoration, ELLE Eten, Harper’s BAZAAR, Cosmopolitan, Women’s Health, Quote, Esquire and Men’s Health. Hearst offers advertisers access to female and male high-end consumers through magazines, (mobile) websites, apps and events.

Hearst

The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be formatted. Editing and design work seamlessly together in a streamlined workflow and integrated DAM environment from Graphit.

The challenge

Due to digitization and changing consumer behaviour, media has not only become multimedia, but, in addition to content, it is increasingly about services. In the creation of content and services, the following applies: content/service first, medium/platform second. This makes for a complex and busy work environment with different editing and working methods. All titles have their own copy, images and production.

Content orchestrating

To structure and standardize the processes, Hearst has opted for an integrated best of breed solution. The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be formatted. Editing and design work seamlessly together in WoodWing Assets . The digital shelf of Dataplan is used to assess a complete publication. This integrated solution offers the editors of different titles the possibility to work with a standardized workflow and to publish the content in multiple channels.

The workout consisted of:

  • analysis
  • design
  • implementation
  • management and maintenance

We hebben structuur
aangebracht door

Cases

Adobe InDesign Automation

DekaMarkt-Dirk van den Broek

Detailresult has chosen Woodwing Assets to manage and distribute all visual material and artwork.
In addition, the door-to-door folders are created semi-automatically using Adobe InDesign and Paginator (EasyCatalog).

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Associations and Industry Organizations

artisan

Artis is in possession of many rich digital files. Qonqord has helped Artis to store, manage and manage all their visual material in a structured way so that they can quickly and efficiently tell their beautiful stories to the public. Both in the park and on the website.

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Adobe InDesign Automation

Content orchestration for Yamaha Motor Europe for online and offline marketing for 27 markets

Yamaha Motor Europe, with its platform for content orchestration, Publication Organizer, serves distributors and dealers in 27 European countries with fully localized marketing materials 24/7. In addition, all visual content is managed in the integrated Digital asset management module and made available to the website and the press room. By using the platform, Yamaha has been able to save enormously on operational costs and the time to market of product releases and campaigns has been drastically shortened.

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