The workout consisted of:
- management and maintenance
NCOI wanted to be able to manage and publish all marketing content for digital and offline (print) independently of the channel and independent of the brand. NCOI was looking for a platform to enrich its back office content with commercial texts and images so that they can be published to the online and offline channels for all brands.
CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that provides control over these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.
The Nederlands Openlucht Museum was looking for an image bank that meets the requirements of the current market and that also offers possibilities with regard to links with existing systems such as Adlib and the public website.