CASE: Hearst

Hearst Netherlands, subsidiary of the American parent company, is a publisher of (international) top brands such as ELLE, ELLE Decoration, ELLE Food, Harper's BAZAAR, Cosmopolitan, Women's Health, Quote, Esquire and Men's Health. Hearst offers advertisers access to female and male high-end consumers through magazines, (mobile) websites, apps and events.

THE CHALLENGE

Due to digitization and changing consumer behavior, media has not only become multimedia but, in addition to content, it is increasingly about services. In the creation of content and services the following applies: content / service first, medium / platform second. This creates a complex and busy work environment with different editorial offices and working methods. All titles have their own copy, images and production.

THE WORKOUT

For the structure and standardization of the processes, Hearst has opted for an integrated best of breed solution. The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be edited. Editing and design work seamlessly together in WoodWing Assets and WoodWing Studio. The Dataplan digital shelf is used to assess a complete publication. This integrated solution offers the editors of different titles the possibility to work with a standardized workflow and to publish the content in multiple channels.

The workout consisted of:

analysis
design
implementation
management and maintenance

THE RESULTS

Higher ROI from marketing assets

Savings on DTP production costs

Higher ROI from marketing assets

Multi-channel publication

Collaborate online in workflow

Shortened creation and production cycles

Accelerate the time to market

THE RESULTS

Savings on DTP production costs

Higher ROI from marketing assets

Multi-channel publication

Collaborate online in workflow

Shortened creation and production cycles

Accelerate the time to market

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