THE WORKOUT
For the structure and standardization of the processes, Hearst has opted for an integrated best of breed solution. The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be edited. Editing and design work seamlessly together in WoodWing Assets and WoodWing Studio. The Dataplan digital shelf is used to assess a complete publication. This integrated solution offers the editors of different titles the possibility to work with a standardized workflow and to publish the content in multiple channels.
The workout consisted of:
- analysis
- design
- implementation
- management and maintenance