“We were looking for a central place where we can store all the images - without a server becoming overcrowded. Then you want to be able to find the material properly. These are two elements that help our designers enormously when working on the marketing campaigns. ”Within the marketing campaign, GRS Retail offers its members the opportunity to tailor the marketing resources to their own garden center and their local market area. For example, it is possible to adjust the promotional sales price in the brochures, extra pages can be added and it is even possible to put a specific product on the front page. To make this possible, visual material must be immediately available to the entrepreneurs.
Vereniging van Arts en Auto, VvAA, was looking for an it partner who could support the editorial and design processes both functionally and moderately. Graphit guided VvAA in the implementation of a tailor-made editorial workflow with image bank from the cloud.
Misset has opted for the Woodwing best of breed solution to make its editors work “web first”. The platform implemented by Graphit is at the heart of content creation for web and for print.
CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that provides control over these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.