CASE: DekaMarkt-Dirk van den Broek

Detailresult Groep NV was created in 2008 from a merger of the two Dutch supermarket chains DekaMarkt and Dirk van den Broek. Detailresult Groep is a family business and successfully operates two supermarket formulas. In doing so, it offers other family businesses in the Dutch supermarket sector a platform to join and achieve synergy benefits. Together they are affiliated with the purchasing consortium Superunie. Detailresult Groep currently has 198 branches with over 19,000 employees. In 2015, consumer sales amounted to more than 2 billion euros.

THE CHALLENGE

The marketing department, the purchasing department and the design studio work together daily on the realization of the weekly campaigns. This is a complex and intensive process in which a lot of image material and copy has to be processed in the communication expressions for various channels and applications. Detailresult has its own design studio that is responsible for the creation of the weekly folders, the point of sales material and the content on the website for Dirk van den Broek and DekaMarkt.

THE WORKOUT

Woodwing Assets

Detailresult has chosen to manage and distribute all visual material and artwork Woodwing Assets. The powerful Digital Asset Management software is used by the marketing, purchasing and studio departments. This means that everyone works with the correct source files and there is no redundancy. The DAM solution is integrated with the promotion system (Flow Fabric) and the PIM system (Stibo) of Detailresult Groep. From these integrated source and planning systems, the weekly campaigns for all publication channels are fed with content. The studio is offered structured content and ensures that it is incorporated into the layout of the weekly brochure, the point of sales materials and on the website through an efficient layout process. For this, use is made of the Adobe InDesign Paginator plugin (EasyCatalog).
The workout consisted of:
  • analysis
  • implementation
  • management and maintenance

THE RESULTS

Higher ROI from marketing assets
Integration of data and files
Lower process costs
Multi-channel publication
Collaborate online in workflow
Stable work processes
Shortened creation and production cycles

THE RESULTS

Integration of data and files
Lower process costs
Multi-channel publication
Collaborate online in workflow
Stable work processes
Shortened creation and production cycles

More customer cases

DUTCH OUTDOOR MUSEUM (NOM)

The Dutch Open Air Museum was looking for an image bank that meets the requirements of the current market and that ...

Magazine App Koninklijke Bibliotheek

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers sixteen magazines - from Vrij ...

ANWB

The starting point of the ANWB was to set up a media neutral editorial workflow with which both web publications and print publications ...

ELSEVIER

Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method with which the editorial ...

Yamaha

Yamaha Motor Europe with Publication Organizer serves 24/7 distributors and dealers in 26 European countries with full localized marketing materials ....

Bol.com

Bol.com is one of the most popular (web) stores in the Netherlands and Belgium and is also the market leader in the field of ...

CASA

Casa has an in-house design and photo studio that provides all the promotional content for the website and door-to-door ...

ALBELLI

Albelli offers its customers personalized photo products such as photo albums, wall decorations, cards, mugs and calendars. For managing all graphics in ...

Nike

Nike organizes sales events four times a year, where the new collections are presented. For briefing the ...

Audax Publishing

In order to work quickly and flexibly, Audax Publishing approached Graphit to implement its editorial workflow ...

Quantore automatic formatting catalogs

Quantore is a cooperative and the house brand of more than 400 office retailers in the Netherlands. The range includes more than 24,000 office supplies ....

NCOI

NCOI wanted all marketing content for digital and offline (print) independent of the channel and independent of the brand, ...

Gassan

Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists was a very laborious process with many correction rounds. Due to the increasing use of mobile, social and internet, the DTP studio was running out of time. Read how Paginator (EasyCatalog) now automates repetitive layout tasks.

read more

ELSEVIER

Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method that allows articles to be placed on the websites in a simple manner from the editorial process for the magazines. An important requirement was that they wanted to outsource the entire IT management of the platform to Graphit.

read more

Karl Lagerfeld

KARL LAGERFELD asked Graphit to set up a central server environment for its design studio.

read more

Make an appointment