Woodwing AssetsDetailresult has chosen to manage and distribute all visual material and artwork Woodwing Assets. The powerful Digital Asset Management software is used by the marketing, purchasing and studio departments. This means that everyone works with the correct source files and there is no redundancy. The DAM solution is integrated with the promotion system (Flow Fabric) and the PIM system (Stibo) of Detailresult Groep. From these integrated source and planning systems, the weekly campaigns for all publication channels are fed with content. The studio is offered structured content and ensures that it is incorporated into the layout of the weekly brochure, the point of sales materials and on the website through an efficient layout process. For this, use is made of the Adobe InDesign Paginator plugin (EasyCatalog).
The workout consisted of:
- management and maintenance