CASE: DekaMarkt-Dirk van den Broek

Detailresult Groep NV was created in 2008 from a merger of the two Dutch supermarket chains DekaMarkt and Dirk van den Broek. Detailresult Groep is a family business and successfully operates two supermarket formulas. In doing so, it offers other family businesses in the Dutch supermarket sector a platform to join and achieve synergy benefits. Together they are affiliated with the purchasing consortium Superunie. Detailresult Groep currently has 198 branches with over 19,000 employees. In 2015, consumer sales amounted to more than 2 billion euros.

THE CHALLENGE

The marketing department, the purchasing department and the design studio work together daily on the realization of the weekly campaigns. This is a complex and intensive process in which a lot of image material and copy has to be processed in the communication expressions for various channels and applications. Detailresult has its own design studio that is responsible for the creation of the weekly folders, the point of sales material and the content on the website for Dirk van den Broek and DekaMarkt.

THE WORKOUT

Woodwing Assets

Detailresult has chosen to manage and distribute all visual material and artwork Woodwing Assets. The powerful Digital Asset Management software is used by the marketing, purchasing and studio departments. This means that everyone works with the correct source files and there is no redundancy. The DAM solution is integrated with the promotion system (Flow Fabric) and the PIM system (Stibo) of Detailresult Groep. From these integrated source and planning systems, the weekly campaigns for all publication channels are fed with content. The studio is offered structured content and ensures that it is incorporated into the layout of the weekly brochure, the point of sales materials and on the website through an efficient layout process. For this, use is made of the Adobe InDesign Paginator plugin (EasyCatalog).
The workout consisted of:
  • analysis
  • implementation
  • management and maintenance

THE RESULTS

Higher ROI from marketing assets
Integration of data and files
Lower process costs
Multi-channel publication
Collaborate online in workflow
Stable work processes
Shortened creation and production cycles

THE RESULTS

Integration of data and files
Lower process costs
Multi-channel publication
Collaborate online in workflow
Stable work processes
Shortened creation and production cycles

More customer cases

Gassan

Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists ...

Bavaria chooses Digital Asset Management from Graphit

Managing, worldwide access to digital marketing content and monitoring the corporate identity of all on- and ...

Bol.com

Bol.com is one of the most popular (web) stores in the Netherlands and Belgium and is also the market leader in the field of ...

Hearst

Hearst's goal was to implement an Online Editing platform, in addition to a Digital Asset Management solution, with which all ...

Ter Steege automatic layout of brochures

Ter Steege is a wholesaler of a large and diverse range of pots, lifestyle items and souvenirs. All products are own ...

Farmhouse / Misset

Misset has opted for the Woodwing best of breed solution to make its editors work "web first". It...

Hoogvliet

Every week, Hoogvliet Supermarkten distributes a door-to-door brochure containing all weekly offers. Read in this customer case how Hoogvliet and ...

VPRO

Recently the name 'Multimedia Publisher VPRO Guide' was created. This expresses an ambition: besides the papers ...

ELSEVIER

Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method with which the editorial ...

Karl Lagerfeld

KARL LAGERFELD asked Graphit to set up a central server environment for its design studio.

ALBELLI

Albelli offers its customers personalized photo products such as photo albums, wall decorations, cards, mugs and calendars. For managing all graphics in ...

GRS & Groenrijk Digital Asset Management (DAM)

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in ...

Ter Steege automatic layout of brochures

Ter Steege is a wholesaler of a large and diverse range of pots, lifestyle items and souvenirs. All products are of our own design and are manufactured at our own locations in Asia and Portugal, among others. The marketing department takes care of the brochures and price lists with an in-house design studio. Graphit helped Ter Steege automate the layout of these documents.

read more

ELSEVIER

Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method that allows articles to be placed on the websites in a simple manner from the editorial process for the magazines. An important requirement was that they wanted to outsource the entire IT management of the platform to Graphit.

read more

Artis

Artis owns many rich digital files. Graphit has helped Artis to store, manage and manage all their visual material in a structured way so that they can quickly and efficiently tell their beautiful stories to the public. Both in the park and on the website.

read more

Make an appointment