CRV is an innovative international livestock improvement organization. Because the cooperative is active in more than 60 countries, it is crucial to consistently propagate the corporate identity in all communications. From the head office in Arnhem, Mirjam Braam, head of the Design and Editing Department, explains the guidelines for branding the brand worldwide. Together with her colleagues, she ensures that all branches have the correct templates.
CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that gives a grip on these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.
CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that gives a grip on these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam. That is why CRV selected a few agencies to pitch a new solution. The reason that the choice ultimately fell on Qonqord ? “With WoodWing Assets we can connect files to our existing workflow. Qonqord provided this a long time ago by implementing Woodwing Studio satisfactorily. So we were already familiar with Qonqord as a business partner.”
With Qonqord ‘s DAM solution CRV is in control of its content processes: “In WoodWing Assets, all our digital assets are managed. We can make these available to everyone within our organization, but also to parties outside it, such as our distributors. This saves everyone involved a lot of search time. We can also share the files directly from WoodWing Assets with parties via a share link. We no longer need WeTransfer or Dropbox for this. We can determine ourselves who can download the assets from WoodWing Assets. This is very important, because we work with a large network of distributors on a global level. Although we want to involve them in the process, they are not allowed to see everything. That is why it is necessary to work with user groups. In WoodWing Assets this is very streamlined: you can very well determine who can see and download what.”
The fact that CRV works with a large number of user groups did not initially make it any easier: “It was quite a job to set up WoodWing Assets properly. But the collaboration with Qonqord is very pleasant. Qonqord thinks along strongly and explains everything calmly and clearly – up to ten times, if we ask for it!”
“INCREASINGLY INCREASING ROLE FOR WOODWING ASSETS”
Mirjam sees a bigger role for WoodWing Assets in the future: “It is already very important when strengthening and repositioning our brand, because we can easily roll out our adapted corporate identity and have a grip on our brand. But we are thinking of further expansion. We are currently developing all kinds of sales tools with which we want to establish a connection from WoodWing Assets in the long run. In addition, we may want to tighten control over content usage at some point. We are currently encouraging our foreign colleagues to add content to WoodWing Assets themselves, but we may change this in the future. Qonqord is flexible enough to provide us with this kind of capability. And together with Qonqord we can further set up these processes – fully geared to our organization.”
“WoodWing Assets is of great added value in this regard,” she says. “From there we can position our brand very strongly.”
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