sparring

CASA

Casa is a retail chain with decorative and household items as well as household textiles and garden and interior furniture. More than 40 years of experience, more than 500 stores in 11 countries and a webshop with an extensive range make CASA International a leading player in its industry. A door-to-door brochure is distributed weekly.

CASA

Casa has an internal design and photo studio that creates all promotional content for the website and door-to-door folders on a daily basis. Given the large and ever-changing range, it was essential to set up an image bank, or a digital asset management system, to manage and publish all the content for the website, the folders and for the Point of Sale material.

The challenge

Casa has an internal design and photo studio that creates all promotional content for the website and door-to-door folders on a daily basis. Given the large and ever-changing range, it was essential to set up an image bank, or a digital asset management system, to manage and publish all the content for the website, the folders and for the Point of Sale material. In addition, it was important that the image bank was integrated with the ERP system so that all product and image information can be easily processed in the folder and automatically published to the e-commerce site.

Content orchestrating

Casa uses Woodwing Assets as a digital asset management solution. Qonqord offers the DAM platform from the cloud and takes care of management and support. Woodwing Assets is integrated with Casa’s back office so that the studio can process the product and image content particularly efficiently in the layout of the weekly folders. The images for the weekly campaigns are automatically published in batch to the e-commerce website. “The DAM system is a very essential part of our day-to-day design and publication processes,” said Casa. In addition, the Point of Sale material is automatically created with the EasyCatalog plug-in for Adobe InDesign.  

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