THE WORKOUT
Casa used Woodwing Assets as a digital asset management solution. Graphit offers the DAM platform from the cloud and provides management and support. Woodwing Assets is integrated with Casa's back office so that the studio can process product and image content particularly efficiently in the layout of the weekly folders. The images for the weekly campaigns are automatically published in batch to the e-commerce website. “The DAM system is a very essential part of our day-to-day design and publication processes,” says Casa. In addition, the Point of Sale material is automatically created with the EasyCatalog plug-in for Adobe InDesign.