CASE: CASA

Casa is a retail chain with decorative and household items as well as household textiles and garden and interior furniture. More than 40 years of experience, more than 500 stores in 11 countries and a webshop with an extensive range make CASA International a leading player in its industry. A door-to-door folder is distributed weekly.

THE CHALLENGE

Casa has an internal design and photo studio that daily creates all promotional content for the website and for the door-to-door brochures. Given the large and ever-changing range, it was essential to set up an image bank, or a digital asset management system for managing and publishing all content for the website, the folders and for the Point of Sale material. In addition, it was important that the image bank would be integrated with the ERP system so that all product and image information could easily be processed in the folder and automatically published to the e-commerce site.

THE WORKOUT

Casa used Woodwing Assets as a digital asset management solution. Graphit offers the DAM platform from the cloud and provides management and support. Woodwing Assets is integrated with Casa's back office so that the studio can process product and image content particularly efficiently in the layout of the weekly folders. The images for the weekly campaigns are automatically published in batch to the e-commerce website. “The DAM system is a very essential part of our day-to-day design and publication processes,” says Casa. In addition, the Point of Sale material is automatically created with the EasyCatalog plug-in for Adobe InDesign.

THE RESULTS

Higher ROI from marketing assets

Savings on DTP production costs

Integration of data and files

Lower process costs

Multi-channel publication

Shortened creation and production cycles

THE RESULTS

Savings on DTP production costs

Integration of data and files

Lower process costs

Multi-channel publication

Shortened creation and production cycles

More customer cases

ANWB

The starting point of the ANWB was to set up a media neutral editorial workflow with which both web publications and print publications ...

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization missed ...

Nike

Nike organizes sales events four times a year, where the new collections are presented. For briefing the ...

Bol.com

Bol.com is one of the most popular (web) stores in the Netherlands and Belgium and is also the market leader in the field of ...

DOCTOR AND CAR

Vereniging van Arts en Auto, VvAA, was looking for an it partner who could handle the editorial and design processes ...

DekaMarkt-Dirk van den Broek

Detailresult has chosen Woodwing Assets to manage and distribute all images and artwork. In addition, the ...

GRS & Groenrijk Digital Asset Management (DAM)

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in ...

Gassan

Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists ...

ALBELLI

Albelli offers its customers personalized photo products such as photo albums, wall decorations, cards, mugs and calendars. For managing all graphics in ...

Farmhouse / Misset

Misset has opted for the Woodwing best of breed solution to make its editors work "web first". It...

NCOI

NCOI wanted all marketing content for digital and offline (print) independent of the channel and independent of the brand, ...

Karl Lagerfeld

KARL LAGERFELD asked Graphit to set up a central server environment for its design studio.

Hearst

The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be edited. Editing and design work seamlessly together in a streamlined workflow and integrated DAM environment from Graphit.

ALBELLI

Albelli offers its customers personalized photo products such as
photo albums, wall decorations, cards, mugs and calendars. For managing all graphics in all photo albums, Albelli was looking for a DAM solution from which all graphics can be automatically accessed to the website.

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that provides control over these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.

mail

call

Contact our experts for a free sparring session

Get your brand in shape

Evert Couwenhoven

Ronald Leusink

CASE: CASA

THE CHALLENGE

THE WORKOUT

THE RESULTS

THE RESULTS

More customer cases

ANWB

CRV

Nike

Bol.com

DOCTOR AND CAR

DekaMarkt-Dirk van den Broek

GRS & Groenrijk Digital Asset Management (DAM)

Gassan

ALBELLI

Farmhouse / Misset

NCOI