CASE: Bol.com

Bol.com is one of the most popular (web) stores in the Netherlands and Belgium and is also the market leader in the online sale of books, entertainment, electrical appliances and toys. More than 6.5 million customers in the Netherlands and Belgium can choose from more than 14.5 million items. 1,255 professionals work at bol.com's head office in Utrecht.

THE CHALLENGE

Every day Bol.com receives up to 200,000 images from its various suppliers. Processing these images is extremely labor intensive. They must all be indexed and stored with the correct and effective metadata. Then selections must be made of the most suitable images for the website.

THE WORKOUT

1 billion files

To be able to process and manage the enormous amounts of files, Bol.com has opted for the robust image bank of WoodWing Assets. It can manage up to 1 billion files. In addition, a user-friendly interface in combination with an open architecture and well-documented API (development interface) were requirements. Via the API Bol.com has created scripts that automatically make selections based on the metadata associated with the images.

PIM and DAM

The images are filtered on the basis of predefined criteria so that the selection process for the product managers is greatly simplified. Through an integration between WoodWing Assets (DAM) and the Product Information Management system (PIM), it is possible to work with data and files in real time. As a result, the processing and publication process is no longer a bottleneck for growth and ambitions.

The workout consisted of:

analysis
blueprint
implementation

THE RESULTS

Higher ROI from marketing assets

Clear and objective indexing

Integration of data and files

Lower process costs

Accelerate the time to market

THE RESULTS

Clear and objective indexing

Integration of data and files

Lower process costs

Accelerate the time to market

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