CASE: Bavaria

Bierbrouwer Bavaria is one of the oldest family businesses in the Netherlands. Under the leadership of the Swinkels family, beer has been brewed for seven generations according to a unique family recipe in the Bavaria brewery in the south of the Netherlands. Bavaria has subsidiaries in France, Italy, Spain and the United Kingdom and employs 1,000 people. No less than 120 countries enjoy beer brewed by Bavaria. Bavaria carries the brands 8.6, Bavaria, La Trappe, Hollandia and Swinckels.

THE CHALLENGE

The Global Product Management department is responsible for realizing and managing all visuals, images, videos and artwork. The main task of the department is to manage the "visual experience" of all Bavaria brands worldwide. Marketing support is provided from Lieshout to all countries where Bavaria is active.

Growth

The number of online platforms with a lot of rich content has grown significantly in recent years. Developments, such as the increasing number of product variants and shorter product life cycles, have also resulted in a significant growth in the amount of digital material such as logos, product photos, video material, packaging designs, campaign images, posters and banners. Managing these digital assets, making them accessible worldwide and monitoring the corporate identity of all online and offline communication is essential for Bavaria's global marketing campaigns and brand consistency.

THE WORKOUT

Bavaria selected the digital asset management solution from Graphit. With the brand portal, the Global Product Management department has been able to greatly improve the marketing support to the countries, while ensuring maximum brand consistency. Employees, web designers, photographers, agencies, as well as distributors can search for all marketing assets and share them and download them if desired. 

The workout consisted of:

  • analysis using workshops
  • design
  • implementation
  • management and maintenance

THE RESULTS

Higher ROI from marketing assets
Consistent brand image
Higher ROI from marketing assets
Collaborate online in workflow
Shortened creation and production cycles
Accelerate the time to market

THE RESULTS

Consistent brand image
Higher ROI from marketing assets
Collaborate online in workflow
Shortened creation and production cycles
Accelerate the time to market

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