CASE: Audax Publishing

Request information
For the manufacturer of everyday items - from cleaning products to magazines - Audax is the smart highway to the consumer. Via sales points, distribution points and media. Audax helps manufacturers, wholesalers and importers of everyday items with research, logistics and distribution. Audax also has its own media portfolio, both online and offline, good for more than 3 million readers in the Netherlands and Belgium. Eleven media titles, including Girlfriend, Weekend and CosmoGIRL.
Request information

THE CHALLENGE

In order to be able to work quickly and flexibly, Audax Publishing approached Graphit to set up its editorial workflow. The need was to allow editors, designers and publishers to work better with each other, both at the office and from home. After several consultations, Audax opted for it media-neutral workflow platform from Graphit.

THE WORKOUT

Media-neutral content creation

The workflow platform ensures that you can prepare content medium neutral with the help of files and a multichannel editor. Copywriters, photographers, editors and designers work together to create, edit and design stories for all media channels. "All our editors, designers and regular photographers now work in the platform and freelancers deliver their pieces here," explains Rini Oerlemans, IT manager at Audax Publishing. “This is a huge improvement, because in the past the editors preferred to work in Word and PDF and then assemble articles with cut-and-paste. Due to the intensive and committed collaboration with Graphit, this new platform ensures structured work processes and a seamless workflow in which everyone can work together efficiently.”.

Cooperation

The collaboration with Graphit is not new. Audax Publishing has been working with Graphit to great satisfaction for many years. Rini: "When the need arose at Audax Publishing to be able to work location and platform independent, it was nice to do this project together with Graphit again". The advantages quickly emerged during the demos of the WoodWing software. And Audax decided to get started with the content creation platform of Graphit. “Graphit has helped us excellently in setting up the entire process, with their specialists always proactively thinking along with us. They know the publishing world and their processes like no other. For example, we are currently also looking at how we can use the platform for our retail formulas ”.

The platform has great advantage when working from home

An additional wish of Audax was to no longer install this solution on location, but in the cloud. The platform is hosted and managed by Graphit. “In this corona period, this turns out to be a major advantage of the platform that Graphit offers us! said Rini.  
Graphit-Audax-Woodwing-Studio-1
Graphit-Audax-Woodwing-Studio-2
Graphit-Audax-Woodwing-Studio-3

THE RESULTS

Higher ROI from marketing assets
Savings on DTP production costs
Lower process costs
Multi-channel publication
Collaborate online in workflow
Stable work processes

THE RESULTS

Savings on DTP production costs
Lower process costs
Multi-channel publication
Collaborate online in workflow
Stable work processes

More customer cases

New Skool Media

New Skool Media uses Woodwing Assets to support its editorial and design processes. The NSM portfolio now consists of ...

Law enforcement

When the police decided to centralize some of its communication activities, it also took its trials under the ...

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization missed ...

Bol.com

Bol.com is one of the most popular (web) stores in the Netherlands and Belgium and is also the market leader in the field of ...

Nike

Nike organizes sales events four times a year, where the new collections are presented. For briefing the ...

VPRO

Recently the name 'Multimedia Publisher VPRO Guide' was created. This expresses an ambition: besides the papers ...

Quantore automatic formatting catalogs

Quantore is a cooperative and the house brand of more than 400 office retailers in the Netherlands. The range includes more than 24,000 office supplies ....

DekaMarkt-Dirk van den Broek

Detailresult has chosen Woodwing Assets to manage and distribute all images and artwork. In addition, the ...

Bavaria chooses Digital Asset Management from Graphit

Managing, worldwide access to digital marketing content and monitoring the corporate identity of all on- and ...

Magazine App Koninklijke Bibliotheek

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers sixteen magazines - from Vrij ...

CASA

Casa has an in-house design and photo studio that provides all the promotional content for the website and door-to-door ...

Yamaha

Yamaha Motor Europe with Publication Organizer serves 24/7 distributors and dealers in 26 European countries with full localized marketing materials ....

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that provides control over these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.

read more
Elvis_DAM_Graphit_politie

Law enforcement

When the police decided to centralize some of its communication activities, it also scrutinized its trials. They wanted to make the editorial processes of the communication department easier, better and faster. 

read more

VPRO

Recently the name 'Multimedia Publisher VPRO Guide' was created. This expresses an ambition: in addition to the paper guide, this branch of the VPRO also wants to develop digital activities. This turned out to require a multichannel platform for content creation, publication and management.

read more

support

mail

call

menu

Contact our experts for a free sparring session

Get your brand in shape

Evert Couwenhoven

Linkedin
Envelope
Phone alt

Ronald Leusink

Linkedin
Envelope
Phone alt

Stay informed!

sign up for our newsletter

Linkedin
Youtube

Building bridges between brands and technology

Map-marker-alt
Linkedin
Phone alt
Envelope
BUILDING BRIDGES BETWEEN
TECHNOLOGY AND BRANDS

Make an appointment