CASE: Audax Publishing

For the manufacturer of everyday items - from cleaning products to magazines - Audax is the smart highway to the consumer. Via sales points, distribution points and media. Audax helps manufacturers, wholesalers and importers of everyday items with research, logistics and distribution. Audax also has its own media portfolio, both online and offline, good for more than 3 million readers in the Netherlands and Belgium. Eleven media titles, including Girlfriend, Weekend and CosmoGIRL.

THE CHALLENGE

In order to be able to work quickly and flexibly, Audax Publishing approached Graphit to set up its editorial workflow. The need was to allow editors, designers and publishers to work better with each other, both at the office and from home. After several consultations, Audax opted for it media-neutral workflow platform from Graphit.

THE WORKOUT

Media-neutral content creation

The workflow platform ensures that you can prepare content medium neutral with the help of files and a multichannel editor. Copywriters, photographers, editors and designers work together to create, edit and design stories for all media channels. "All our editors, designers and regular photographers now work in the platform and freelancers deliver their pieces here," explains Rini Oerlemans, IT manager at Audax Publishing. “This is a huge improvement, because in the past the editors preferred to work in Word and PDF and then assemble articles with cut-and-paste. Due to the intensive and committed collaboration with Graphit, this new platform ensures structured work processes and a seamless workflow in which everyone can work together efficiently.”.

Cooperation

The collaboration with Graphit is not new. Audax Publishing has been working with Graphit to great satisfaction for many years. Rini: "When the need arose at Audax Publishing to be able to work location and platform independent, it was nice to do this project together with Graphit again". The advantages quickly emerged during the demos of the WoodWing software. And Audax decided to get started with the content creation platform of Graphit. “Graphit has helped us excellently in setting up the entire process, with their specialists always proactively thinking along with us. They know the publishing world and their processes like no other. For example, we are currently also looking at how we can use the platform for our retail formulas ”.

The platform has great advantage when working from home

An additional wish of Audax was to no longer install this solution on location, but in the cloud. The platform is hosted and managed by Graphit. “In this corona period, this turns out to be a major advantage of the platform that Graphit offers us! said Rini.

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THE RESULTS

Higher ROI from marketing assets

Savings on DTP production costs

Lower process costs

Multi-channel publication

Collaborate online in workflow

Stable work processes

THE RESULTS

Savings on DTP production costs

Lower process costs

Multi-channel publication

Collaborate online in workflow

Stable work processes

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