ANWB

The Royal Dutch Tourist Association ANWB is an association that represents the interests of its members in the field of mobility, vacation and leisure with a unique mix of influencing and service-providing activities. In this work, the ANWB wants to contribute to the sustainable development of society.  

ANWB

The starting point of the ANWB was to set up a media neutral editorial workflow with which both web publications and print publications can be controlled.

The challenge

Many ANWB information products come from our own kitchen. The ANWB multimedia publishing house publishes a wide range of magazines, maps, books, guides and digital media. Together with Qonqord, the ANWB has explored the possibilities of creating a modern publishing platform for its publications for the magazine Kampioen and Caravan & Kampeer Kampioen.

Content orchestrating

The starting point was to set up a media neutral editorial workflow from which both web publications and print publications can be controlled. A second objective was to organize the editorial process in such a way that this would lead to improved efficiency. Together with Graphit, we have chosen to use WoodWing Studio and Woodwing Assets . In Assets, all images, InDesign files and texts that are used during the production of the magazines (including car champion) are archived in Woodwing Studio (content creation and publication platform). In addition, Assets has been implemented within the ANWB workflow as a delivery portal for all kinds of content types. WoodWing Studio and Assets work very intuitively for both editing and design. The workflow module offers a total overview of the current productions. The platform is hosted by Qonqord for the ANWB. Qonqord provides a stable and reliable environment while the various content creation teams of ANWB can work on their productions without any worries.

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Cases

Brands

ALBELLI

Albelli offers its customers personalized photo products such as
photo albums, wall decorations, cards, mugs and calendars. To manage all graphics in all photo albums, Albelli was looking for a DAM solution from which all graphics could be automatically accessed to the website.

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Brands

bol.com

Bol.com is one of the most popular (web) stores in the Netherlands and Belgium and is also the market leader in the online sale of books, entertainment, electrical appliances and toys.

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Advertising agencies

How Creative Zoo orchestrates content for new customer segments

Creative Zoo – a leading branding agency in Denmark – an example of an agency focusing on sustainable revenue streams. Thomas Brovst, Digital Transformation Specialist, and Hans-Georg Hansen, Senior Adviser on Communications, explain how Creative Zoo meets challenges and thrives in a competitive environment.

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