CASE: ANWB

The Royal Dutch Touring Association ANWB is an association that represents the interests of its members in the areas of mobility, vacation and leisure with a unique mix of influencing and service activities. In this work, the ANWB wants to contribute to the sustainable development of society.

THE CHALLENGE

Many ANWB information products come from its own kitchen. The ANWB multimedia publisher publishes a wide range of magazines, maps, books, guides and digital media. The ANWB, together with Graphit, has investigated the possibilities of creating a modern publishing platform for its publications for the magazines Champion and Caravan & Camping Champion.

THE WORKOUT

The starting point was to set up a media neutral editorial workflow from which both the web publications and print publications can be controlled. A second objective was to organize the editorial process in such a way that this would lead to improved efficiency. Together with Graphit we have chosen to WoodWing Studio and Woodwing Assets to deploy. In Assets, all images, InDesign files and texts that are used during the production of the magazines (including autokampioen) in Woodwing Studio (content creation and publication platform) are archived. In addition, Assets has been implemented within the ANWB workflow as a delivery portal for all kinds of content. WoodWing Studio and Assets work very intuitively for both editing and design. The workflow module offers a total overview of current productions. The platform is hosted by Graphit for the ANWB. Graphit provides a stable and reliable environment while the various content creation teams of ANWB can work on their productions without any worries.

Graphit-ANWB-workflow-for-content-creation-1

Graphit-ANWB-workflow-for-content-creation-2

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THE RESULTS

Higher ROI from marketing assets

Savings on DTP production costs

Consistent brand image

Lower process costs

Collaborate online in workflow

Stable work processes

Shortened creation and production cycles

THE RESULTS

Savings on DTP production costs

Consistent brand image

Lower process costs

Collaborate online in workflow

Stable work processes

Shortened creation and production cycles

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