CASE: ALBELLI

One of the fastest growing e-commerce companies in Amsterdam, Albelli consists of a group of brands that supply photo products to more than four million customers in Belgium, France, Germany, Norway, Sweden, the Netherlands and the United Kingdom. Albelli helps people make their world a better place by sharing their moments through photo albums, wall decorations, calendars, cards and more. Albelli's mission is to make the world a bit more beautiful by bringing people's moments to life. With quality, affordability and great customer service.

THE CHALLENGE

The product design team designs various creative graphics and templates to ensure that Albelli can create and adapt photo albums and other products entirely according to their wishes. Managing and updating these graphics to the website was a very laborious process. "IMPROVING OUR WORKFLOW: FROM TWENTY-SEVEN TO FOUR STEPS" - was the main goal for Pietro Pagani, Product Design Manager at Albelli.

THE WORKOUT

The foundation from which the department operates: A solid Digital Asset Management. "Our team now spends much less time on recurring, manual tasks and more on research and creativity. That way we can add much more value. ” According to Pietro.

Workflow

Since the product design team Graphit's DAM solution Woodwing Assets used, Albelli has significantly improved its workflow. “We used to run through twenty-seven steps to get a new product going live in our galleries, ” Pietro explains. “Now this takes significantly less time because of the process faster and more scalable. We are also still working on reducing the number of steps. Ultimately, this will become two. ”

Decision

About three years ago, Albelli started looking for a new partner who could provide a digital asset management solution. “We took a long time about making a decision. What we especially like about WoodWing Assets is that it is fully customizable to meet the needs of Albelli. We also like Graphit's pragmatic approach. In front of these types of projects it is important to have face-to-face meetings and keep the lines short. The purposefulness and the Graphit's pragmatism is a big plus in our collaboration. ”

OPPORTUNITIES FOR GROWTH IN THE NEAR FUTURE

The role of WoodWing Assets is very important to Albelli's business proposition. “Currently only our team and the IT department are using it platform, but we plan to expand its use, ” says Pietro. He sees opportunities for growth in the near future: “As soon as we have completed our project, we want the platform make available to the marketing team, which is spread all over Europe." Pietro is happy with the DAM solution WoodWing Assets: “It has enabled us to greatly improve our product and process. I am very satisfied with our collaboration ”.

THE RESULTS

Higher ROI from marketing assets
Integration of data and files
Lower process costs
Stable work processes
Shortened creation and production cycles
Accelerate the time to market

THE RESULTS

Integration of data and files
Lower process costs
Stable work processes
Shortened creation and production cycles
Accelerate the time to market

More customer cases

CASA

Casa has an in-house design and photo studio that provides all the promotional content for the website and door-to-door ...

Magazine App Koninklijke Bibliotheek

The Koninklijke Bibliotheek in The Hague is committed to digitization. An app on which readers sixteen magazines - from Vrij ...

GRS & Groenrijk Digital Asset Management (DAM)

Within the marketing campaign, GRS Retail and GroenRijk offer their members various marketing expressions (including folders, advertisements, social media messages) in ...

DUTCH OUTDOOR MUSEUM (NOM)

The Dutch Open Air Museum was looking for an image bank that meets the requirements of the current market and that ...

Farmhouse / Misset

Misset has opted for the Woodwing best of breed solution to make its editors work "web first". It...

Gassan

Gassan has an internal DTP studio that develops all kinds of communication tools, such as brochures and price lists. Drawing up these price lists ...

Hearst

Hearst's goal was to implement an Online Editing platform, in addition to a Digital Asset Management solution, with which all ...

DOCTOR AND CAR

Vereniging van Arts en Auto, VvAA, was looking for an it partner who could handle the editorial and design processes ...

Quantore automatic formatting catalogs

Quantore is a cooperative and the house brand of more than 400 office retailers in the Netherlands. The range includes more than 24,000 office supplies ....

ELSEVIER

Read in this case how Graphit, together with Elsevier, opted for an unambiguous working method with which the editorial ...

ANWB

The starting point of the ANWB was to set up a media neutral editorial workflow with which both web publications and print publications ...

Bavaria chooses Digital Asset Management from Graphit

Managing, worldwide access to digital marketing content and monitoring the corporate identity of all on- and ...

Hearst

The goal of Hearst was to implement an Online Editing platform in addition to a Digital Asset Management solution, with which all Hearst titles can be edited. Editing and design work seamlessly together in a streamlined workflow and integrated DAM environment from Graphit.

read more

CRV

CRV creates a lot of rich content that appeals to the imagination, such as catalogs, videos and infographics. But the organization lacked a strong tool that provides control over these productions. “We wanted to work effectively with our foreign colleagues and distributors and roll out our material to them in a coordinated way,” explains Mirjam.

read more

DekaMarkt-Dirk van den Broek

Detailresult has chosen Woodwing Assets to manage and distribute all visual material and artwork.
In addition, the folders are created semi-automatically using Adobe InDesign and Paginator (EasyCatalog).

read more

Make an appointment