Audax happy with the online publication platform: “ideal under the current circumstances”.

Collaboration Audax and Graphit intensified!

In order to be able to work quickly and flexibly, Audax Publishing asked Graphit to set up their entire editorial workflow. The need was to make editors, designers and publishers work better together. After various consultations with Graphit, Audax opted for the Enterprise Aurora platform, based on WoodWing. This new environment offers insight and flexibility over the entire process. Using the web-based platform, all employees can easily log in and use the platform from the office, at home or on location.

For the manufacturer of everyday items - from cleaning products to magazines - Audax is the smart highway to the consumer. Via sales points, distribution points and media. Audax helps manufacturers, wholesalers and importers of everyday items with research, logistics and distribution. And also has its own media portfolio, both online and offline, good for more than 3 million readers in the Netherlands and Belgium. The eleven media titles, including Vriendin, Weekend and CosmoGIRL !. With this sandwich formula, Audax brings - with around 800 FTEs, active throughout the chain. Who must be able to work closely and flexibly together.

Media-neutral content creation

WoodWing Enterprise Aurora ensures that you can prepare content medium neutral with the help of files and a multichannel editor. Copywriters, photographers, editors and designers work together to create, edit and design stories for all media channels.

"All our editors, designers and regular photographers now work in the platform and freelancers deliver their pieces here," explains Rini Oerlemans, IT manager at Audax Publishing. “This is a huge improvement, because in the past the editors preferred to work in Word and PDF and then assemble articles with cut-and-paste. Due to the intensive and committed collaboration with Graphit, this new platform ensures structured work processes and a seamless workflow in which everyone can work together efficiently.”.

Cooperation

The collaboration with Graphit is not new. Audax Publishing has been working with Graphit to great satisfaction for many years. Rini: "When the need arose at Audax Publishing to be able to work location and platform independent, it was nice to do this project together with Graphit again". The advantages quickly emerged during the demos of the WoodWing software. And we decided to get started with the content creation platform of Graphit. Graphit has helped us excellently in setting up the entire process, with their specialists always proactively thinking along with us, they know the publishing world and their processes like no other. For example, we are currently also looking at how we can use the platform for our retail formulas ”.

The platform now offers a big advantage when working from home

An additional wish of Audax was to no longer install this solution on location, but in the cloud. The platform is hosted and managed by Graphit. This not only provides advantages in management, but during a relocation of the publishing house it was easy for the editors to switch, because the processes remained accessible. “And what to think during these special times in which we now all work from home”, says Rini. “Because we started two years ago to have our editorial teams work online in this new way, it was no problem at all to be able to continue making our titles from home. Everyone could continue to create and publish from home from one moment to the next. During this period, this turned out to be a major advantage of the platform that Graphit offers us!

 

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