Stimulating love and care for nature: that is the goal of Artis (in full: the Royal Zoological Society Natura Artis Magistra), the oldest zoo in the Netherlands that has been in Amsterdam for many years. In this place, nature is brought close by in an imaginative way and the debate is facilitated about how humans value, understand and treat nature.
ARTIS has a wealth of current and historical visual material, including video material of animals, plants, microbes, the planetarium, the park, the buildings, the accommodations, events, illustrations, employees, (shop) products and museum objects. The zoo would like to make this rich collection even more accessible and use it to tell stories to the public.
Collaboration: from WoodWing Assets to African penguin
In order to be able to share its rich collection with the public, ARTIS asked Graphit to help implement an image bank. Together we chose WoodWing Assets. Graphit will guide ARTIS in setting up the software and training users.
As part of this project and out of commitment to the philosophy of ARTIS, Graphit has also decided to adopt a penguin in the zoo. Why our choice fell on this animal? The African penguin chooses a mate for life. He is sensitive and likes regularity and structure. That appeals to us. We also believe it is important that this endangered species is given a helping hand. The African penguin is part of the European breeding program (EEP) coordinated by ARTIS. This means that ARTIS has the task of ensuring that the population of African penguins in European zoos remains healthy. We are happy to contribute to this!