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CONTENT ORCHESTRATION: WHAT IS IT AND HOW CAN YOU BENEFIT FROM IT?

Want to share beautiful visuals with the world? Excite your target group with stories, both online and offline? Today, a marketer’s possibilities are endless. The growth of social media and several trends, such as customer experience marketing and individualization, have led to an explosive need for high-quality content. In short, there’s a growing demand for rich visual content. To meet this demand, many brands have set up specific web, social, and print content teams. Oftentimes, these teams work on campaigns alongside each other without using each other’s content, resources, people, and source systems (including ERP, DAM, PIM, and CRM). The question is, how can they centralize content and collaborate?

Workflow platform for content orchestration

The go-to solution is a workflow platform, which interconnects the various source systems and makes content centrally available to everyone. The different teams can join forces and collaborate on creating and distributing great content for all channels. Without such a platform, a marketing organization is like an orchestra without a conductor.

Graphit provides a workflow platform on which different teams can collaborate on creating and distributing high-quality content. It is suitable for publication on all online (website, brand portal, press room) and offline media (brochures, magazines, catalogs, POS materials). And of course, a more efficient collaboration also results in substantial cost savings! 

The content teams have access to the various source systems through the platform (to which these systems are linked). They can prepare ‘publications’ within the platform by enriching the right digital files (assets) and product information, making them suitable for the relevant channel. The workflow ensures everyone can collaborate and those responsible can approve and schedule publications.

Results: what to expect from the workflow platform

Briefly put, a lot. Marketers can start campaigns and respond to market developments quickly – 24 hours a day, 7 days a week. As the different teams use each other’s content, their customer-oriented – and, if desired, individualized – communication can be more efficient and effective.

Want to share campaigns with local teams for local marketing purposes to realize up- and cross-selling? The platform makes it easy. Design, editing, and approval are organized in an efficient way, minimizing the risk of errors. Moreover, marketing communications are always ‘on brand,’ and the time to market is drastically reduced. And of course, a more efficient collaboration also results in substantial cost savings!

Want to know what content orchestration can do for you? Don’t hesitate to contact us. We are happy to discuss your opportunities.

Read also: cases NCOI en Yamaha Motor Europe.

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