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Albelli embraces Elvis DAM: “We can add much more value now”

Albelli offers personalized photo products such as photo albums, wall decorations, cards, mugs, and calendars to its customers. Its mission: to brighten up the world by bringing people’s moments to life. To ensure customers can customize products as they see fit, the product design team devises a variety of creative options. The foundation the department works from: Elvis DAM. “Our team now spends less time on recurring, manual tasks and more on research and creativity,” says Pietro Pagani, product design manager at Albelli. “This way, we can add much more value.”

“Improving our workflow: from twenty-seven to four steps”

Since using Elvis DAM, the product design team has significantly improved its workflow. “We used to go through twenty-seven steps to make a new product go live in our galleries,” Pietro explains. “Now, it takes significantly less time because the process is faster and more scalable. And we’re still working on reducing the number of steps. In the end, it’s going to be two.”

Approximately three years ago, Albelli set out to look for a new partner that could provide a digital asset management solution. “It took us a long time to make a decision. What we particularly like about Elvis DAM is that it can be fully tailored to Albelli’s needs. Another plus is the way Graphit is collaborating with us. Occasional face-to-face meeting are important for projects like these, and I appreciate their willingness to come over and work side by side with us. The goal-orientedness and pragmatism of Graphit is a big plus in our collaboration.

“Possibilities for growth in the near future”

The role of Elvis DAM is very important to Albelli’s business proposition. “Currently, only our team and the IT department use it, but we are planning on expanding the use of the platform,” Pietro says. He sees possibilities for growth in the near future: “Once we’ve finished our project, we might want to make the platform available to the marketing team, which is spread all over Europe.”

All in all, Pietro is happy with Elvis DAM: “It has allowed us to greatly improve our product and process. I am more then sattisfied about this collaboration!”

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