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THE CHAMPION

One Business is a joint venture between New Skool Media and Reed Business Information. One Business is the publisher of Elsevier Weekblad, Elsevier Juist en Beleggersbelangen.

THE CHALLENGE

After an extensive inventory of all editorial processes, Graphit implemented an editorial workflow platform based on Elseviers requirements:

  • Outsourcing the publishing it department, supporting the production of the magazines
  • A uniform way of working and preparing all digital content for print, web and mobile
  • All digital content should be stored in a digital asset management system in order to be able to reuse content any time for any channel

THE WORKOUT

Graphit implemented a WoodWing Enterprise editorial workflow and elvis DAM for managing all digital assets. Issues for the print editions are written in Adobe InCopy. The XML structure of the issues allows Elsevier to easily publish these issues to web and mobile. The integrated workflow of WoodWing Enterprise and elvis DAM guarantees a highly efficient publication process.

Graphit offers the editorial platform as a hosted service including all necessary maintenance and support guaranteeing a maximum uptime of processes. Graphit’s helpdesk supports key users during production of the creation of all publications.

 

THE RESULTS

Shorter creation and production cycles
Multi-channel publication possible
Consistent brand image
Online collaboration in workflow
Quicker time to market
Savings on DTP production costs

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