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BUILDING BRIDGES BETWEEN
TECHNOLOGY AND BRANDS
EN NL

 

THE CHAMPION

NIKE, Inc.’s head office for the EMEA region is located in Hilversum and employs 2,000 people from 70 different countries. All new product launches and campaigns for this region are initiated and implemented from this location.

THE CHALLENGE

Four times a year, Nike organises sales events at which the new collections are presented. All sorts of printed material are produced to brief the sales teams, including price lists and brochures. This is a costly and time-consuming process.

THE WORKOUT

Nike chose a digital solution in which the relevant content is distributed via an app on a tablet. All sales staff received a tablet and access to the secure information. Content for the app is created in Adobe InDesign and published to the app four times a year, via a workflow. The workout consisted of:

  • analysis
  • design
  • implementation

 

THE RESULTS

Quicker time to market
Savings on DTP production costs
Savings on printing costs
Shorter creation and production cycles

ALSO GET YOUR
BRAND IN SHAPE

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