Hearst Netherlands, a subsidiary of the American parent company, is the publisher of leading (international) titles, such as ELLE, ELLE Decoration, ELLE Eten, Harper’s BAZAAR, Cosmopolitan, Women’s Health, Quote, Esquire and Men’s Health. Hearst offers advertisers access to high-end male and female consumers, via magazines, (mobile) websites, apps and events.
Due to digitisation and changing consumer behaviour, media have not only become multimedia. In addition to content, their work revolves increasingly around services. In the creation of content and services, the rule is: content/service first, medium/platform second. This produces a complex and busy working environment with different editorial departments and working methods. All titles have their own copy, image material and production.
Hearst chose an integrated, best-of-breed solution for the structuring and standardisation of its processes.
The company’s aim was to implement an Online Editing platform, alongside a Digital Asset Management solution, through which all Hearst titles can be produced. The editorial and design departments work together seamlessly in elvis DAM and WoodWing Enterprise. In order to oversee the full range of titles, the Dataplan digital platform is deployed. This integrated solution offers the editorial departments for various titles the possibility to work with a standardised workflow and publish content in multiple channels.
The workout consisted of:
- management and maintenance
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