Gassan Diamonds is a Dutch company in the diamond and jewellery business. Gassan trades in diamonds, jewels and luxury watches. For more than 70 years, the Gassan brand has stood for fine craftsmanship, proven quality and dependability. Gassan has branches in Amsterdam, Schiphol Airport and Singapore.
Gassan has its own, internal DTP studio, which develops all kinds of communication material, such as brochures and price lists. The formatting of these price lists was an extremely laborious process with many correction rounds. Due to the increase in the number of communication channels used, including mobile, social media and internet, the DTP studio increasingly found that it did not have time to complete all of the different forms of communication.
Gassan chose for an Automatic Layout solution based on EasyCatalog and InDesign.
Through connections with the ERP system, all product information, commercial information and visual material is automatically assembled in a template. This means that the DTP studio does not need to carry out manual updates of all data.
The workout consisted of:
- creation of templates
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