Detailresult Group N.V. was established in 2008, following the merger of two Dutch supermarket chains: DekaMarkt and Dirk van den Broek. Detailresult Group is a family business and successfully operates two supermarket formulas. In doing so, it offers other family businesses in the Dutch supermarket sector a platform through which to achieve synergy benefits. Together, they are members of the purchasing association Superunie.
Detailresult has its own DTP studio, responsible for the creation of campaigns, weekly flyers and point-of-sale material for both brands. It is a complex and intensive process, in which a great deal of image material and copy must be processed into different forms of communication for various channels and applications
For the management and distribution of all visual material and artwork, Detailresult chose elvis DAM.
This powerful Digital Asset Management software is used by the marketing and purchasing departments, and the studio. In this way, everyone works with the correct source files and redundancy is avoided. Purchasing selects the best images for the various weekly campaigns. The studio receives the correct selection via elvis DAM, where they are processed efficiently and without misunderstandings for inclusion in the weekly flyers, point-of-sale material and on the website.
The workout consisted of:
- management and maintenance
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